Reported Samsung restructuring could bring more integration between Galaxy phones, smart home business

Samsung Electronics reportedly is looking at a major re-organization after slumping sales at its smartphone division, according to the Wall Street Journal. With the change in management, one scenario could have co-CEO B.K. Yoon of Samsung's home appliance and television business take the reins of mobile from J.K. Shin, long the worldwide face of Samsung's smartphone business.

As reported by the Wall Street Journal:

In one scenario under discussion, co-chief executive and mobile head J.K. Shin —who had presided over Samsung's rapid ascent as well as its recent tumble in smartphones—could be moved out of his role overseeing the mobile division, these people said.

The internal restructuring, the details of which could still change amid an ongoing annual review, would be a sign of Samsung's attempts to find its footing after a brutal year in which third-quarter profit fell 60% amid market-share declines in smartphones around the world.

Not only is Samsung looking at making changes at the top, the company will also be consolidating its regional business as well, with Samsung North America president Gregory Lee beginning the consolidation of the mobile and consumer electronics divisions already:

Mr. Lee has also brought the U.S. arm of Samsung's software and services division, called Media Solutions Center, under his jurisdiction, and hired a new management team led by Disney recruit John Pleasants to help the company win back more control of the software and services that run on the devices that it sells.

In Europe, the mobile role is still open.

Change is afoot in Europe, too. U.K. mobile chief Simon Stanford left this spring, following dismal sales results. His successor, Rob Orr, lasted in the job for less than two months, according to a person familiar with the matter. The mobile role remains open.

Source: WSJ