Micromax, India's leading handset brand, has announced the latest addition to its Canvas Spark series of affordable smartphones. The Canvas Spark 2 Plus is the first smartphone from the vendor to run Marshmallow out of the box, and it's available for just ₹3,999.
Micromax has sold more than 1.5 million units in the Canvas Spark series over the last 12 months with the Canvas Spark 1, Canvas Spark 2, and Canvas Spark 3. Today's offering is the company's most affordable device in the lineup thus far, and is aimed at first time smartphone users.
Commenting on the new launch, Shubhajit Sen, Chief Marketing Officer, Micromax, said:
A large number of consumers are still using feature phones or a second hand phones, which provide immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device.
Micromax Canvas Spark 2 Plus Specifications
|Category||Micromax Canvas Spark 2 Plus|
|Processor||1.3GHz quad core processor|
|Camera||5MP rear camera with flash | 2MP front camera|
The Canvas Spark 2 Plus includes Indus, which supports 10 regional languages allowing users to type, chat or change the menu of their phone in their preferred language. One can swipe right to translate or left to transliterate their messages in the language they want to communicate in.
Priced at ₹3,999 ($60) and available in three colors — metallic grey, copper grey, and champagne gold — the Canvas Spark 2 Plus will go on sale on Snapdeal starting tomorrow, April 22.