With a projected loss of $2.1 billion for the financial year, Sony is facing a struggle in the smartphone segment. In its bid to return to profitability, the manufacturer has stated that it will undertake a reduction in its smartphone and TV lineups over the coming years. Sony will instead focus its attention on the imaging segment – where its sensors are used in a plethora of high-end devices like the Galaxy Note 4 – to turn an overall profit over the next three years.
With the end-goal being profitability, Sony is fine with taking a dive in its sales by as much as 30 percent in the smartphone and TV segments:
"We're not aiming for size or market share but better profits," Hiroki Totoki, Sony's newly appointed chief of its mobile division told an investors' conference. A poor showing by its Xperia smartphones has weighed heavily on recent earnings and Sony said more detail on plans for the unit will be unveiled before end-March.
Sony is plotting a three-year electronics business plan, through which the vendor is looking to boost sales by 70 percent for its image sensor business, and 25 percent for the gaming division, which includes personalized TV, video and music distribution services. CEO Kazou Hirai said earlier this year that he still sees the smartphone division as an important business, so for now it looks like Sony has no defnite plans of selling the division outright. The planned restructuring sees an increased focus on the high-end segment, which plays to Sony's strengths.