After launching the first generation of Android One devices in India last year, Google is set to unveil a new handset made in collaboration with local manufacturer Lava Mobiles. ET Tech states that the device will be retailing for ₹12,000 ($187), double the price of the first-generation phones. The new device will allegedly feature a 5-inch display and 2GB RAM, according to the anonymous source.
From ET Tech:
Having met with a tepid response for the first phones based on the system in September last year, it appears to be reorienting the strategy toward people who've had smartphones before rather than first-time users, said a person with knowledge of the plan.
While Indian manufacturers were not involved in the design and development during the first wave, it looks like Lava is working closely with MediaTek in creating a device that is more personalized:
The first-phase partners took devices from original device makers (ODMs) in China and had no say over hardware and software. The latest device is controlled by Lava, which would be in a position to provide an enhanced experience.
Google has made some significant changes to the operating system and has deeply collaborated with Lava to modify the platform as per the product specifications for latter's smartphones.
Lava will try to position the device as an affordable Nexus smartphone with frequent software and security updates, the person said.
Caesar Sengupta, vice president of product management at Google, revealed to the publication last month that retail availability was a major factor in lukewarm sales of the first-generation devices, and that the search giant was looking to rectify the issue with upcoming handsets.
Source: ET Tech