Huawei may not be as well-known as other Chinese manufacturers like Lenovo and Xiaomi, but the vendor is doing remarkably well in the smartphone segment. The brand witnessed an increase in revenue by 30 percent to $12.2 billion, making 2014 the first year for Huawei with revenues of over $10 billion. The Chinese manufacturer has managed to sell over 75 million smartphones in 2014 — a year-on-year increase of 45 percent — and is looking to maintain its momentum in 2015 by focusing on the high-end segment and targeting 100 million sales.
Key contributors to Huawei's growth were the Ascend P7, which sold four million units globally, and the Ascend Mate, with two million global sales. Huawei also saw a lot of sales in the mid-tier Honor line, which made its entry into European markets late last year. Devices like the Honor 3C and Honor 3X amassed a bulk of the sales in this category.
The Honor 6 — which offers a 5-inch full-HD screen, octa-core HiSilicon Kirin 920 CPU, 16/32GB internal memory, 3GB RAM, 13 MP camera, 5 MP front shooter, LTE and 3,100 mAh battery for $300 — has also generated a lot of interest, particularly in markets like India. Globally, e-commerce sales amounted to 41 percent of Huawei's overall sales.
According to Huawei's CEO Richard Yu:
Our strategy of focusing on premium mid- to high- end products has borne fruit, with 2014 resulting in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market. The global influence of our brand has continued to grow, and Huawei has become the first mainland Chinese company to successfully enter Interbrand's Top 100 Global Brands of 2014 list.
With an increased focus on the high-end segment, Huawei will be looking to challenge another Chinese vendor that has set its sights on the 100 million shipments figure for 2015.