Barnes & Noble Nook

Believe it or not, folks, you're looking at the latest Android tablet/e-reader/thingy from Barnes & Noble. It's the all-new Nook -- six inches of E Ink Pearl on a Wifi-only device. It weighs just 7.5 ounces and is 35 percent lighter and 15 percent thinner than the first-gen Nook.

It sports 2GB of storage for 1,000 digital books, and also has a microSD card slot for even more storage.

But, what gets us excited, really, is that it's running Android 2.1 -- so you know we're going to have some fun hacking this thing.

The new Nook is currently available for preorder for $139 and starts shipping on June 10. Full presser's after the break.

Barnes & Noble Introduces The All-New NOOK,

The Simple Touch Reader


Best Battery Life Ever – Up to an Incredible Two Months on a Single Charge


Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback


Full Touchscreen with E Ink® Pearl Display Technology for Reading Anywhere


Optimized Display Performance Offers 80 Percent Less Flashing

than Any Other eReader for the Most Immersive Reading Experience


The Most Intuitive, Easy-to-Use eReader for Everyone

Barnes & Noble Expert Recommendations,

Plus the Most Social Reading Experience with NOOK Friends


Pre-Order for $139 in Time for Father’s Day and Summer Reading



New York, New York May 24, 2011Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-Fi®. Now available for pre-order at and at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color, the only Reader’s Tablet. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition.


Barnes & Noble has always recognized the simplicity and ease that the element of touch brings to its NOOK product line, and the All-New NOOK is no exception. With a simple tap to the 6-inch touchscreen, it’s intuitive and easy to navigate, shop and read. Customers can look up words, highlight passages, adjust the font size and style or search by typing on the responsive on-screen keyboard that appears only when a customer needs it. The paper-like E Ink display features crisp, clear text that’s great for reading anywhere, even in bright sunlight. The no-glare display offers 50 percent more contrast than NOOK 1st Edition.


At only 7.48 ounces (212 grams), the artfully designed All-New NOOK is lightweight and thin – 35 percent lighter and 15 percent thinner than NOOK Wi-Fi 1st Edition.  Lighter than a paperback, NOOK’s sleek but durable, compact design (6.5 inches high by 5 inches wide by 0.47 inches deep) makes it easy to fit in a jacket, pocket, purse or backpack, holding up to 1,000 digital books and more personal content using the expandable memory slot. Its ergonomic, contoured design with a soft-touch back makes it easy and comfortable to read, even with just one hand, and for extended periods of time.  And thanks to best-in-class battery life, read for up to 2 months on a single charge with Wi-Fi off – that’s twice as long as the other leading eReader available.


Barnes & Noble’s use of the latest-generation E Ink screen and proprietary technology offers unmatched performance on the All-New NOOK, delivering a seamless and immersive reading experience. NOOK offers 80 percent less flashing than other eReaders – whether turning pages, browsing for books or scrolling through your library. Page turns are lightning fast, using the touchscreen or well-placed side buttons, and with the new Fast Page feature, just press and hold a side button to quickly scan through content and skip right to the desired section.


“We set out to design the easiest-to-use, most optimized, dedicated reading device ever created and accomplished it with the All-New NOOK,” said William Lynch, Chief Executive Officer of Barnes & Noble. “Touch makes it simple to use, and the beautifully compact design makes it the most portable eReader in its class. Add to that an unmatched battery life, the most advanced paper-like touch display on the market and wireless access to the world’s largest digital bookstore, and we believe that for readers of all ages, the All-New NOOK is the best eReader on the market, and a great value at $139.”


The World’s Largest Bookstore in Your Pocket

With the All-New NOOK, customers can enjoy a wide variety of digital content, all at their fingertips. Shop for everything from new releases and current bestsellers to classics and more, all in a single search. The NOOK Bookstore offers one of the most expansive digital catalogs of more than two million books, magazines and newspapers. Enjoy helpful recommendations from Barnes & Noble’s experts, personalized based on customers’ favored authors and genres, to decide what to read next. Have more than 80 popular national and local market newspapers and magazines from the NOOK Newsstand automatically delivered to NOOK the moment they’re released, including The Wall Street Journal, The New York Times and USA TODAY, as well as Forbes, Reader’s Digest, Discover, Fast Company and New York magazine. All periodicals are available for subscription with a 14-day free trial or via single copies.


Most NOOK Books are $9.99 or less, including most of The New York Times Bestsellers, plus there’s over a million free classics. Enjoy more than 100,000 titles from independent publishers and self-publishing authors using Barnes & Noble’s PubIt! digital publishing platform. Young readers will find more than 12,000 NOOK Kids chapter books in Barnes & Noble’s world’s largest collection of digital children’s content. Sample NOOK Book titles for free and download all content wirelessly over a Wi-Fi connection in just seconds. 


When customers visit Barnes & Noble stores with their All-New NOOK, the shopping and reading experience gets even better. Connect to free and fast Wi-Fi and browse complete NOOK Books for free through the company’s innovative Read In Store program and get exclusive content and special promotions through the More In Store program. NOOK customers receive access at more than 24,000 AT&T Wi-Fi hotspots, as well as other personal and public hotspots to browse, buy and download new content wirelessly.


Get Social with NOOK Friends

Another way NOOK customers can learn more about great books is through NOOK Friends, an exciting social experience previously available only to NOOK Color customers. From the home page, customers can see book recommendations from friends.  See what your friends have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through Twitter® and Facebook® integrations, right from their current book, customers can tweet the title they’re reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMe® technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.


And coming in the next few weeks, Barnes & Noble will offer a new custom website,, where customers can get recommendations from Barnes & Noble expert booksellers and NOOK Friends, access their NOOK Library, and manage their device.   


Read Your Way

Customers can customize their All-New NOOK and reading experience to their liking. Choose from 7 font sizes and 6 font styles. NOOK owners can personalize their device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK their own, and choose from a complete line of exclusive, new NOOK accessories ( to show their style wherever they go. They can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.


Read Everywhere

A customer’s entire NOOK Library follows them wherever they go. They can also easily transfer personal EPUB and PDF files to their All-New NOOK device to read documents on the go using the 2GB internal memory or a microSD card. Since the All-New NOOK is built on Android Operating System 2.1 and uses Adobe technology, device owners can also borrow digital books from their local library, a feature Barnes & Noble has always offered to NOOK device customers. Customers can also read seamlessly, accessing their NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software ( 



The All-New NOOK can be pre-ordered for $139 today and is expected to begin shipping on or about June 10, making it the perfect gift for dads and grads, and a great addition for every book lover’s summer reading wish list. Experience the All-New NOOK at or at the NOOK Boutiques and displays in one of Barnes & Noble’s more than 700 bookstores. With The Barnes & Noble Promise, the company offers unmatched customer support in neighborhood Barnes & Noble bookstores, as more than 40,000 booksellers across the country are ready to assist customers with setting up their NOOKs or choosing their next great read. The company also continues to provide award-winning customer service support via phone and email. The All-New NOOK will also be available beginning next month at Best Buy, Walmart, Staples and Books-A-Million, along with NOOK Color.


About NOOK from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Bookstore of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. The award-winning NOOK Color Reader’s Tablet, the best-value on the tablet market ($249), features a stunning 7-inch VividViewColor Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The All-New NOOK ($139), the Simple Touch Reader, is the easiest-to-use 6-inch touch reader, with the longest battery life of any eReader. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store feature to read NOOK Books for free, and the More In Store program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at, as well as at Best Buy, Walmart, Staples and Books-A-Million.


In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad, iPhone®, iPod touch®, Android smartphones and tablets BlackBerry®, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and Barnes & Noble also offers NOOK Study (, an innovative study platform and software solution for higher education, NOOK Kids™ (, a collection of digital picture and chapter books for children, and NOOK Books en español (, the first-ever Spanish language digital bookstore in the United States.


For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on and


Reader comments

Barnes & Noble brings an all-new Nook -- 6-inches of Android 2.1 on an E-Ink Pearl display


This is sweet.
I'd love to get this thing rooted and load all the different ebook options on it (Kindle, google, Etc).

It'd make it one Hell of a reading device!

My bad.

I bet they add it in on the first update. All the other nooks have a browser, and it would cost them nothing to port it.

EInk displays are VERY different from LCD (still). They typically can't do animation, nor color, are very slow, etc. I am not sure a browser would well with all this web 2.0 stuff.

Maybe we can get a 2.2 update like with the nook color. Feedly on this would be awesome. At least Read It Later is 2.1 compatible.

Well this is interesting. An e-ink android tablet. I might have to add this to my collection just for the novelty.

I'm sure this will be fun to mess with but hoping something more exciting than this gets released on my birthday.

It definitely wouldn't work well for any gaming/videos or such, but for static page by page display apps, this is actually great. The power savings alone make this crazy efficient.

Not sure how this is an 'upgrade' over the nook color. Over the original nook, sure, but not the color one.

It most definitely is an Upgrade for certain people, depends what you are looking for. Not everyone wants an LCD. In fact, these really are totally different devices. I'm debating purchasing one alongside my nook color running cm7.

Its also an upgrade for those that simply want a reader, one that comes without all the distractions of a tablet.

Two months on one charge!!! Even taking into account B&N's history of being off by 50%, that is impressive.

It's not supposed to be a nook color upgrade. I think it's aimed more at the Kindle $139 crowd, especially those who have grown restive about Amazon not supporting epub.

For us or anyone else into technology, sure, it's simple.

Most consumers, however, don't want to go through that hassle. They just want to drag & drop an ePub file onto the memory like you can with a reader that supports ePub easily.

I hate that about Kindle. It's a very "Apple like" business method to deny access to a widely used format in favor of something proprietary just to keep control over a device that someone owns.

Just my $.02

It barely works, its far from simple.

Buy books somewhere,
Download to your computer
Hope it doesn't have any Calibre defeating DRM
Convert with Calibre
Upload to your Amazon shelf via Email.
Download to Kindle


Interesting, but hard to justify buying at this point. B&N has an iffy future, so books may not be available forever. Same price gets you a Kindle with CDMA book downloading & web browser.

That being said, if someone roots this and gets access to the Android Market it'll be nice. I could use a basic email, web browser, etc tablet.

The books are in epub format, supported by other readers like Sony, Kobo, Adobe, etc. So, that format will be around even if B&N goes belly up.

That is not totally correct B&N has ePUB true, but they have their own DRM so even though other devices can read ePUB will not work with B&N ePUB.


Iffy future?

You fail to notice that Liberty just offered $17 per share at a 20% premium over the market value, and insisted the offer was only valid if the Existing Chairman stays on at the helm and retain his 30% stock share.

If you pay a billion for anything and insist the existing management stay on board, it pretty much says you like where its going and you like how its being run.

Seems like Big Money has more confidence than you.

When it comes to a reader thin and light are all that matters to me. Kindle can't be beat in this arena. Yeah I know you have a wider selection of free titles and library ebooks with the Nook... I had one for a few weeks until I realized that the selection of free books was slim pickins.

Love my Kindle

That all depends on your local library though. Mine has a HUGE amount of books in ePub format available to check out that I couldn't imagine not being able to easily take advantage of if I had a Kindle. Not to mention that the Nook Color can be very easily converted into a fully functioning 7" Froyo, Gingerbread, or Honeycomb WiFi tablet! Try doing that with a Kindle.

Edit: Also, the space taken up by the keyboard on the Kindle was a HUGE turnoff for me.

This new Nook is 0.13 inches thicker then the Kindle but 1.02 oz lighter and has twice the battery life.