Samsung is continuing its "It's Not a Phone, It's a Galaxy" campaign with some new videos that premiered during the Emmys. The videos focus on Samsung's new payment system, Samsung Pay, and the curved display of the Edge series. The focus of this campaign is to point out the features that set Samsung's latest smartphones apart from the rest.

Above, Samsung showcases the advantages of having the rounded display on both sides, and below it shows just how much easier paying with your smartphone is when using Samsung Pay.