UK supermarket giant Tesco has announced it will be putting plans to launch a smartphone on hold. The company planned to launch its own branded smartphone under the same Hudl umbrella as its tablet (pictured above), which would see Tesco develop an affordable 4G smartphone. But after analyzing the highly competitive smartphone market, Tesco has decided to put the smartphone dream on hold for now and focus on its Hudl tablet.
This doesn't mean the company is quitting the hardware game. In fact, the Hudl is a neat affordable tablet available today, but if you've been waiting to use a Tesco branded phone while shopping, you'll need to hold off for now. What's next for Tesco? The supermarket will be launching the Hudl 2, which will be launching soon. More details on that to follow.