The latest data from Kantar WorldPanel unsurprisingly shows the continued growth of Android, which increased its market share by 4.5 percent, now commanding a 61.8 percent market share, while iOS witnessed a decline of 3.3 percent to 32.6 percent. Windows Phone also shrank from 4.6 percent to 4.3 percent.
Kantar noted that Motorola and LG were able to pose a more significant threat to Samsung in the US. LG's mobile division had its biggest quarter in five years, and the manufacturer is now intent on maintaining its momentum by focusing aggressively on entry-level and mid-tier segments.
A similar trend insofar as Samsung is concerned was seen in China, with Xiaomi pulling further away from the South Korean vendor with a 30.3 percent market share. The Chinese vendor's Redmi 1S and Redmi Note contributed largely to its success during this period, which resulted in Samsung's market share dwindling to 18.4 percent. Kantar also noted that in China, 16 percent of all smartphones sold over the past three months had a screen size of 5.5 inches or larger.
In Europe, the recent launch of the iPhone 6 and iPhone 6 Plus boosted Apple's sales numbers, with iOS now accounting for 15.4 percent of the market share. Android still accounts for a majority of the market share at 73.9 percent, with Windows Phone coming in third place at 9.2 percent.
What do you guys make of Kantar's numbers?
Source: Kantar
Reader comments
Android continues to rise as iOS and Windows Phone tumble in the US
Its great to see so many good smart phones hit the market at low prices unsubsidized. I'm a big fan of saving money in 1) the phone and 2) the monthly plan. Right now this is accomplished perfectly with the Moto X in Republic Wireless. Unlimited talk, text and reasonable data (4 GB without throttling) for $25/ month. As prices fall on phones it will be interesting to see what must have features they try to add on the high end phones. Certainly in phone cameras can continue to improve. Finger print scanner can get faster. OK google now can be improved for more intelligent and faster response. Who knows what they'll cone out with next. Just a few years ago I didn't know I "needed" a smartphone at all. Now I can't imagine not having my Android.
I love android (droid to the haters) which makes me think why the hell is ios 8 so damn buggy? Leo Laporte (the tech guy) says that ios 8 is buggy and this is after 3 updated! Apple has intermittent WiFi issues since ios6!
Wtf is going on Apple?
I offered my sister a Note 2, she didn't want it, I offered her a 32 GB Nexus 7 new 2013, she didn't want it. Wanted to stick with her note 1, original 32 GB nexus 7, especially since I got her a 32 GB Nexus 7 original, with 3G. So I might sell my 32 GB Nexus 5, for $270 AUD, to recoup my losses incurred on spending $400 AUD on the Note 2. Also I'm selling my Nexus 10, to help pay for my Nexus 9, so what have Samsung got out of my family, but some second hand sales. If they went UHD, 64 bit, 64 GB of flash; hard to sell when not so much is new, Tegra Note 7, goes for $ 152 US with 72 GPUs. My 32 GB N9, only has 192 GPUs, but it costs $ 486 US on a discount, on Amazon. Well actually fair's fair, I bought my sister a 16 MP camera from Sammy for $75 AUD and I paid $ 300 AUD, for my 16 GB Samsung Nexus 10. No wonder they outsell iOS devices, 5/1.
Honestly it's getting tiring to hear the demise of Apple. That's been said now for years and that hasn't happened anytime soon. Sure Apple has lots to improve but it's demise is really overused
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Very Good !
This makes a ton of sense. Apple was even trying to release the iPhone 4 in India for twice the price of the moto g.
At half the price, you get quadruple the ram, a 50% bump in CPU speed, better graphics, a larger screen (with the same pixel density), and upgrade potential.
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I think if you look at the moves made by LG and Motorola in terms of product offerings and combine that with Google's One Project and what looks like a timely release of Lollipop among many of the flagships, it all adds up to continued forward momentum. It's no secret Mountain View is looking beyond ad revenue and sees Android as its future cash cow.
The Android haters can say what they want but Google is moving forward. Unlike, Apple, success isn't solely on Google's shoulders. It has amazing hardware partners in LG, HTC, Sony, Samsung and Motorola. The battle between these OEMs has been awesome from Android users. With iOS if you somehow like the OS but don't like the hardware, you are SOL.
Yes the Android experience, soup to nuts, is fragmented but maybe that is not such a bad thing. I'm loving the ride with LG right now but that's not to say I wouldn't enjoy a Note.
"What do you guys make of Kantar's numbers?"
It's only going to continue outpacing with continued growth for the next couple years in the near future. Hard to tell beyond that.
Does Europe love Windows phones, or the Nokia brand?
Good argument. Well, there is no other way fur apple lovers to remain content.
There is NO stopping android. Especially now with the launch of "android one" in a market as large as india, and other emerging markets. After it became highly adopted 3ears ago, the open nature of the platform ensured that there was no where go but up in terms of market share. That won't change. Within the next year, Google will own over 90% of the global mobile market share, and there's NOTHING that apple can do about it if they don't start offering more affordable hardware. But that won't happen any time soon
That basically equals monopoly. With that kind of high market share, I wouldn't be surprised if the EU comes after them commanding almost the entire global market.
Exactly, the only thing that will stop android at this point is government intervention....and that is exastly what is going to happen I Europe within the next year. Either way though, android is just too powerful of a platform for others to compete with on a global market share level. Of course apple doesn't care much, they still own the majority profit share. But as mobile becomes higher quality for cheaper as time goes on, apple is gonna have a tough time too if they don't start pricing more aggressively in the near future
Yeah it will be a huge advantage for android and app development also because android is getting more and more phones a a particular version and most apps will be web based shortly then its a no brainer. This won t be the end of apple just the end of their high margins because they won't have a choice once developers start to move more toward android because the global mkt share will only makes sense.
And counting..untouchable...
... ( 0ppo F5) ...
Its freedom ( android) vs slavery( ios) and everybody wants freedom.
So much for the Sisters iPhone 6, sales bump!
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Awesome. Let's see what happens to this report after this recent Apple launch though. Their larger phones seem to be more popular than any other phones they've previously released. From what I've read, seems like a lot of Android big screeners have jumped ship. I almost did until I came to my senses. Rather have a Note 4 or Nexus 6.
Posted via Nexu...LOOKOUT! ZOMBIE SQUIRRELS!
From what I have seen and seen reported the vast majority are iPhone people moving up not tons and tons of people jumping ship. With the note 4 you have 2k, stylus (if you like) and true multitask in a much smaller frame. I think people may actually weigh these factors. IMHO the 6+ is huge and not really attractive, but it is apple and the lovers will buy it in drobes.
I do find it strange that WP is doing so badly in America compared to Europe. Are they just 4 years late to the party?
As a long term Android user, I have considered getting a Nokia 830 to "experiment" with. WP is gradually improving to become workable. The handling of Micro SD cards on WP is improving as Android becomes more interfering and bloody minded in that area with each generation.
You answered your own question. WP is still working on becoming workable. They're not there yet. Consumers recognize this. Why biyba device that's 'almost' there when there are so many devices that are already there?
Just like in politics Europe is smarter ( and or more open minded) than Americans. They actually are quicker to give consideration to products that aren't apple or android. In Europe you can't lie in ads like you can in America, they have more control on making false or misleading claims in ads unlike in america.
Europe is smarter...lol , sounds like someone needs to do a little more research
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Yes red blooded idiot, you do need to do more research. They had (mandated) 1080p years before we did, we are the only country that still ships goods cross country in 18 wheelers instead of by train with regional trucking only, we are decades behind on our rail system, they have dual sims on most of their phones, our cell carrier system is years behind, the list goes on and on
Healthcare. Don't forget they have health care for all their citizens and it od higher quality than the US.
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Europe is smarter. That's a fact. Americans are stupid. Everything about Europe is superior to the US
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I'm an American and I take offense to this. I assure you that I'm not stupid
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I assure you that you are.
Posted via the Android Central App
Sure you are smarter than us. Lol you fail at trolling
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Is anyone really all that surprised by this?
That one guy on the corner of 5th and Main is.
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I think these numbers aren't realistic. Its great to see Android's market share increase but its important to understand that Android is now on almost everything. Even a lot of prepaid burner phones and so called "feature phones" are now running some version of Android, are those REALLY competing with iOS? I think what we're actually seeing is a larger pie. Apple's slice isn't getting any smaller but as the pie gets bigger, Android is picking more of the extra.
Really good point with the pie getting bigger.
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Just need app developers to realise this and stop releasing for just ios,
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They develop for iOS because they only have to develop for one or two versions of the software. Android is catching up in their quest to get more phones on the latest versions and when they finally get there it will be a bad day for Apple.
"Bad Day for Apple" Don't worry about Apple to much, or are they Doomed AGAIN?????
Posted via the Android Central App
I'm not stupid, I have stock in Apple, but even the biggest can fall if they don't keep up. They aren't going away, but if they don't do something different then they could see another period like the mid to late eighties when they fired jobs. Obviously they are so big that it wouldn't be as bad but it could be a pretty major decline.
No doubt that could happen. But I don't see that right now.
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Haha....hey iPhone fan boi, apple is behind in technology. ....apple pay, um that's old
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Who the Apple Fanboi? Apple Pay is old?? Umm no it just started a week ago...
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I think he was saying the technology that powers Apple Pay (NFC) is old. Meaning Apple is behind in smartphone innovation
Posted via the Android Central App
I get the Apple pay, it makes me laugh when someone calls me Fanboi:) I have Mac Desktop, Nexus 5, Windows Laptop, Sony Stereo and PS3, Samsung TV, Apple TV. Oh well some of us are not so narrow minded:)
Oh and my wife has iPhone 5, She Bad:)
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...it has begun!
In Europe Windows phone 9% and iPhone 16% !!!
They may catch up soon if MS didnt throw the towel.
IMHO overtime the phone specs and features will plateau where it practically won't matter I.e. 20+ Mega Pixels, all day batteries, any higher screen resolution won't matter as the eye won't recognize the difference and storage is simply an additional cost factor that is diminishing by the day.. In 3-5 years overwhelming majority of apps with few high end gaming exceptions will be web based as it is the most logical and cost efficient development model and reliance on the OS will diminish further... Guess what, it will primarily be an Eco system and a price game which is not good news for Apple at large...
I don't personally think that plateau is anywhere near just yet. The future will be phones like ara where the user picks the best components as per their needs. Ofcourse this would need to be pretty seamless otherwise you'll end up with the pc v Mac scenario.
All that aside I'm curious to see why an android based website skimmed over the fact that the data the website is a month old and barely includes the new iPhone sales.
Oh, I don't know, maybe because it is the most recent data available? ;-)
Windows Phone is a joke. The ONLY reason it's at 9% in Europe is because of the Nokia name...now gone. The OS still has next to no support from the app developers, and will continue to sell only cheap, low end devices. MS may have billions to burn, but their money is far from endless, and eventually, it will go the way of Symbian, Palm, and even their own Windows Mobile. It's done, they just don't know it yet.
Comcscore's numbers show that ios was flat in August at 42% of the market share. Android was also flat at 52%
First, comScore measures so-called install base, where Kantar measures shipments, so in referencing their data sets we are obviously discussing market performance trends from two different perspectives. Second, comScore attempts to define "consumer market share", and as such, their data does not include individuals under the age of 13, nor does it include business-expensed devices. It is also unclear to what extent Kantar's data, based on shipments, is offset by replacement devices. Replacement devices are excluded from comScore surveys as they have a net zero effect on install base, but it is also somewhat unclear how comScore identifies devices as replacements.
They just posted Us mkt share and IOS doesn't have 42%.
For starters ios has about 5 phones still available to buy, at different price points, they still sell the 4S, 5C,5s,6&6+
I think you'll find marketshare has a major relevance. Its completely irrelevant that there is many android phones, and only a few ios phones out in the wild, marketshare is king, and at the minute android has the vast majority.
Developers arent going to pass up on 74% of Europe's marketshare and 62% of the American marketshare.
/grabs Popcorn...
Posted via S5 or 5s
"But the basis of that concern for Apple is another theory that we have, as spelled out in "The Innovator’s Solution." And what it says is, in the early years of an industry's life, almost always the dominant products are proprietary and interdependent in their architecture. In the smartphone world, the first one was Nokia — excruciatingly interdependent architecture — then RIM, which was an even more excruciatingly interdependent architecture, and then Apple. And Apple was kind of halfway. Inside of the device, it’s proprietary, but it initiated the modularity in that you could develop apps and stick them in. But then just like IBM identified modularity with the PC, Google gave us Android. And now I think the Android operating system as a platform, modularity, accounts for about 90% of the units, even while Apple makes all of the profit. So if Apple keeps its strategy of very high prices, their share of that market will diminish. And so ultimately they'll make a lot of profit on 100 units. And Samsung, if they win, they will be making all of the units in the industry but no profit. Either way you're screwed, but that's the theory behind why I said Apple won't succeed, because in the end modularity always wins." - Clay Christensen
Nice to see things shaken up for iOS and Sammy. They need some motivation.
Posted via my tricked out Moto X.
There are a billion different android based phones and only 1 ios based one. These numbers really have no merit.
Posted via the Android Central App
They weren't talking about individual phones, but the operating systems in general. Your comment really has no merit.
Moreover, he actually argues against his own point. The reason WHY Android has more market share is BECAUSE there are a billion different android based phones.
That is to say, Android is more open and provides more options for its customers, unlike Apple who rules with an iron fist. It's become a better business model... everyone likes choice!
In the smartphone world, Apple created the trunk while Android is now creating the branches. We've grown larger than the original foundation :)
+1
Posted via Nexus 7 2013 or verizon Galaxy S5 or maybe one day through my moto 360
See what he did there :)
Also, don't forget that a shiny new iPhone costs about 750, while you can get a decent Android phone at 180, like the Moto G. It's basic supply and demand.
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Yeah I wouldn't compare a Iphone 6+ to a moto G for price comparison though.
apples and oranges. G3 and bigger. My G3 cost 600 I think? But what's a Note cost?
I think his point was that with Android you can get a very decent smartphone (which is more customizable) for much cheaper than the cost of an iPhone.
Posted via the Android Central App using my Galaxy Note 4 from Sprint
goes to there new ad campaign? Be together, not the same. All sorts of devices, for all sorts of people, 1 fundamental OS, ANDROID. kind of goes nicely to the whole point.
i love those new commercials!!!
That commercial was horrible, don't think it helps them the way they did it, Google could have done so much better
You mean blackberry created the trunk
Posted via the Galaxy Note 4
maybe the seed.... but if you really want to get technical it was palm
The soil was broke with the Palm! (get it?! like a hand?)
Okay now we're just getting crazy with it...
Haha, touché... Although I like the seed reference below.
Blackberry forced its seed upon all of us.
Loved your analogy!
"There are a million different manufactures for Windows for PC and only one Apple OS. This comment has no merit." See how much sense that makes? If it were the other way around, I'd bet It'd suddenly have merit for you.
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And this is why apple has just a very small chunk of the overall PC market. Don't let their Ads fool you.
+1
Posted via the Android Central App
Lol touche!
They have merit when we talk about the iphone being the top sold phone.
ಠ益ಠ
Conveniently we aren't for that reason. Android isn't just one phone. If it was it would be screwed. I'm actually internally shocked at how well Apple does selling one thing to everyone. Imagine if McDonald's only sold the Big Mac, and some combos..... Of the Big Mac.
Posted from the amazing whatever device I can afford because I'm a broke college kid.
I think that there are too many other merits to Android that if it was just one phone, and it is done right, Android would still have a high marketshare
Posted by my soon to be retired Note 3
Well, that one phone would have to be the Nexus for "Pure android" and suddenly your name comes into play eh?
Posted from the amazing whatever device I can afford because I'm a broke college kid.
No it wouldn't, that's exactly whats killing apple. You can't do enough research to make one phone for the majority of the people. Iphone jumped out to a lead because it was the only one period. Now there are choices (that will eventually always happen) and they can't keep up at all. Their answer to cheap was a rehashed phone that is still way too expensive (apples meaning of cheap) compaired to other options.
They don't sell it to all people for that reason. That's because they have pin holed themselves. They are doing better by offering 2 sizes (Forced by Android) now.
They were forced by Samsung
Posted via the Galaxy Note 4
In-N-Out Burger does just that. Only burgers and fries. A quite busy and successful chain since 1948. So you can make lots of money selling one main item just fine. It all depends on the product.
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And now I want a Big Mac
Do you want to sell the most of 1 phone or the most phones overall? Do you want to win the Olympics overall or just count your gold medals. It's like bragging about having the most popular player but you lose all the games because you don't have a good enough team.
'Do you want to sell the most of 1 phone or the most phones overall? '
Depends on who's making the most profit.
Just like a republican to cherry pick. The profits will start to fall as MKT share shrinks over time.
Apple profits rose because they sold more phones year over year. Market share is only shrinking because the smart phone market is still growing and there's a glut of smart phones hitting the market at lower prices.
Lol "There are a billion different android . . . Phones"
Talk about numbers without merit..
It is perfectly valid to compare the number of installs of one operating system over another operating system. In this case iOS over Android. The problem that Apple faces is that if they lose enough of the market share it will begin to erode even faster.
One reason iOS still sells large number is the amount of developer support for new application. Developers do not write applications for a platform out of love for a platform, but to actually sell their application or leverage advertising dollars. If iOS loses too much marketshare, the developers will leave and the downward spiral can be shockingly fast.
Apple sold more phones year over year so they are still a growing company. Market share may be shrinking but that is only because the number of smart phones sold is growing more quickly. Yes, advantage Android but Apple is not going to have a "downward spiral" anytime soon. Look I'm a happy Android (Moto X) owner but I still like to call it how it is.
True apple isn't going anywhere anytime soon but if their MKT share continues to shrink then developers will move toward android. I love apple computers & I like their phones but right now they aren't for me.
I think if apple worried about this stuff they to would have a 180.00 phone
Posted via the Android Central App
Then maybe there wouldn't have been an iphone 5C.. and it's only the beginning.
That wasn't 180.00
Posted via the Android Central App
Sure it was, it was just translated to "Apple pricing".
Most Androids are sold in the US subsidized too. What is that, "Android Pricing?"
One iOS based "one?" That is false, there are now two NEW iPhones and they're still selling the 5S and up until a month ago they were selling 3 iOS equipped phones. I get your point, as irrelevant as it is to this discussion, but you're still wrong.
You tried.
iPhone 4 4S 5 5S 6 6 Plus... only one?
Yup only one... It's the same freaking device
Posted via the Android Central App
I'll keep that in mind the next time someone asks me why their 5S won't work with Apple Pay.
Edit: Hell, I forgot the 5C too
But there's only one phone.
Except, Google Wallet. Oh, yeah, you forgot about that, huh? And Apple Pay will use the same protocols/technology/hardware, so it's not like we will miss anything by not using a Apple-branded device.
Wallet and Apple Pay are not the same thing. Yes some of the tech is the same, but they do not work in the same way.
Posted via Android Central App
I'd love to know how that is even relevant to what I was talking about.... Good job though on whatever it was you were attempting to accomplish lol.
Um no they are not. I always laugh at people that say they are the same deivce. Is the nexus 6 the same as the nexus 1? Nope do this doesn't make sense
Posted via the Android Central App on Hammerhead running C-Rom
Aijphoney user? aaaaw
... ( 0ppo F5) ...
This is about OS numbers. Apple will continue to shrink if they don't offer more phones. They are going to have to take a hit on their profit margin to do so. Their Iphone prices are crazy for how far they are behind.
But, but, they released the first widely used bending/folding smart phone. Surely that's a feature that should be touted!
If that is the case is not Googles fault. Apple only makes 2 phones and if you want an iPhone there's nothing else than those two options, Android leave you the decision to choose and again this is only Apples fault if any.
Exactly, that ONE could not supply the needs of the MANY choices of the other manufacturers. isheep on the other hand, are content to buy ANYTHING that ONE makes and then go online to support it with their lives. With the many choices, rest assured we got what we wanted. You, not at all.
Antonio needs to hit the books a little more and the gym a little less it seems.
+
Regardless of the number of handsets, it's still a choice between iOS, Android, WP 8, etc. People keep harping on the amount of handsets but forget it's all one OS.
Your premise is flawed because if, say, the Samsung S5 was the ONLY device on Android available to Android users, because HTC, Sony, Motorola, etc, all closed shop and their users moved over to Samsung S5, Android would still be dominating with the same numbers over ios. Instead of those same dominating numbers of Android users being spread out over a handful of manufacturers, they'd all be on one device, the Samsung S5.
This is the bottom line. Take notes because I just want say this only one. Android is superior to iOS by any measure. :)
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