Amazon smartphone

Want a better idea of what Amazon's first smartphone is going to look like? Previous live images included a developer casing that masked any interesting details, but this new one shows the device in all its glory.

Apparently this thing is going to have some fairly imaginative tilt features. We're eager to see if they're practical, but beyond that we can expect a 4.7-inch 720p display, quad-core Snapdragon processor, and 2 GB of RAM.

What do you guys think? From a purely aesthetic perspective, could this Amazon smartphone roll with the other heavy hitters?

Source: BGR

There are 161 comments

stringbeanie says:

Looks like an iphone only not as polished.

DroidOn says:

Looks like an iPhone with a Samsung Galaxy button.

Posted via Android Central App

mintvilla says:

To my eyes, it looks like a Nexus 4 on the back, and an Iphone on the front.

With the rumoured specs of a Nexus 4 to go with aswell

To my eyes it looks like a mix of <insert a couple of examples here>, which is basically applicable to any other phone released after the first one was released. :)

MarkSeven says:

+1 lol

Posted via Android Central App on The Nexus 5

enigmax says:


Posted via Android Central App

benurd says:

Same thought

Posted via my oldie but goodie Nexii 4 using the Android Central App

Yep, same here. iPhone and Nexus 4 at first glance, albeit with different materials or finishing.

DWR_31 says:

IPhone front, Android back, Samsung home button, and Amazon Logo centered perfectly up to on the back.

Now talking on the phone will remind passers-by that they need to shop on Amazon instead of going into retail stores.

Oh yeah, store clerks will now look at you funny when start price checking while walking down an isle.

Aman Mathur says:

exactly appears to me too bro

mrrobotanger says:

Its so crazy. I can't believe they went with a flat black slab. Groundbreaking.

Posted via Android Central App

I had it pegged as N4 on the back (good eye, great minds think alike), Samsung on the front, iPhone on the bottom. I'd posted on BGR that I'm just waiting for the tidal wave of young kids ordering up tons of stuff on their parents' phones when mom/dad hand it over without paying attention.

unopepito06 says:

Yep, the back reminds me of a Nexus 4, and maybe an LG device or something for the front.

Sunofabob says:


AC App via Nexus 5

glazedfaith says:

Business in the front, party in the back.

speculatrix says:

Nexus 4 back, galaxy s 2 front.

s2weden2000 says:

Not even close...

... ( 0ppo F5) ...

Pretty close actually.

Posted via Android Central App using an LG G2.

birdman_38 says:

It's the Amazon ThickPhone.

Saturn1217 says:

I had the same reaction. Looks like an iPhone from the front and just ugly from the back and much thicker than smart phones have been recently. Still I'm sure it will look better when we see an actual hands on.

I just have zero interest in Amazon's repeated attempts to fork android. I like choice as much as the next person but what amazon does hurts the android ecosystem. (I'm a frequent amazon customer I just don't like this particular aspect of the company)

Posted via Android Central App

xxGBHxx says:

Looks like DOA tech to me. I'm thinking this will give you awesome Amazon functionality, but limited on other things you do with your phones like their tablets. I really see no reason to buy this over any other Android device.

Johnny Blake says:

My first thought actually. That's not a bad thing particularly.

Posted from my Motorola Moto G

mapleleaf160 says:

Apple probably sues for some sort of infringement.

Posted via Android Central App

droidify says:

Looks like the S5 and the iPhone had a love child

jonathan3579 says:

It looks like an iPhone and Nexus 4 to me.

Grahaman27 says:


via moto x.

ki11ak3nn says:

That's what I was thinking.

Kaiser King says:


Yaotly says:


exkerZ says:

Yes, an iPhone and an S5 had a baby...

bhatech says:

Doesn't look like S5 in any direction.
Looks more like xperia z series with more rounded corners.

Posted via Android Central App

exkerZ says:

I can't wait to see the very low price for it!

stevedo says:


Via a cool AC App on a great Nexus 4

Looks a bit thick, which combined with the large bezels makes it appear somewhat dated.

bergeronjc says:

I agree. It just looks old. I wonder if they are stealing designers from BlackBerry.

Posted via Android Central App

wezi427 says:


"How'd you get the beans above the frank?"

jdm4u says:

Looks like a nexus 4 with matching specs.

Mac58 says:

looks like iphone 4 and nexus 5 got together and had a baby, which might not be a bad thing... I just dont see what a amazon phone is going to bring to the table that is new

kelayz says:

Amazon eco system that they fail to bring to standard Android devices.

Posted via Android Central App

tr-1 says:

I think it looks like crap (was never a fan of HW buttons) but if they give them away for free, I'm sure some will use it

Serious question, what don't you like about hw buttons?

Posted via Android Central App

AOSPrevails says:

Software buttons can be modified easily(add/switch buttons), have their size increased/reduced, be hidden when not needed(immersive mode or be replaced with Pie) & Can have more gestures assigned to them(swipe to launch apps etc).

Not to mention on a phablet/tablet it always stay on the bottom in both portrait & landscape mode.

For me there is no reason to have HW buttons.

Most of those things one only gets with a custom ROM. So, for the many more people who never use custom ROMs that argument is rather flat.

But, hey, we all have things we prefer and that is OK. That's why we don't buy Apple.

Posted via Android Central App using an LG G2.

AOSPrevails says:

Not just Custom Rom, any phone that can be rooted can run xposed framework & modules that enable Nav bar tweaking(I am running Gravity Box on Nexus 5, Wanam Kit is also a good option) without need to wipe data.

machzk says:

Added to that, on phones like the MotoX.. The bezels especially the bottom one can be greatly reduced.

joe23521 says:

I have always been a fan of hw buttons.
Main reasons:
1. Never need to look for them.
2. Do not take up screen space.

Cacphony says:

Was never a fan of software buttons for main functions. Since I can't feel the software buttons I have to look to press the button. Fine for some things, but a pain for others.

balthuszar says:

What did you do before sw buttons became a thing?

Gator352 says:

Why? They made this so you can stream Amazon prime for free? This will die Like Facebook home with a 0.0006 market share.

Posted via the porcelain throne.


Haha Facebook Home will go down in history as the only product that flopped in less than a monh lol.

bhatech says:


Posted via Android Central App


I think even the "mighty" kin lasted longer than the First, lol. I could be wrong, though.

benurd says:

Kin lasted 6 months. 6 months too long

Posted via my oldie but goodie Nexii 4 using the Android Central App


+1 lol

retsaw says:

Closer to six weeks. 48 days according to Wikipedia.

Posted via Android Central App

radgatt says:

Facebook home is the launcher that want popular but is still in the Google play store. The HTC first was the phone that lasted less than a month before flopping...

Posted via Android Central App


Oh yeah, you're right. Thanks for the correction, brother.

Gator352 says:

Yeah I said home....I meant First. My bad!

Posted via the porcelain throne.

BuggyPilot says:

Who cares about the looks.... does it work? Better screen, radios, battery life.... that's all that matters going forward. The looks are what the inside of your purse or pocket care about.... Will it get more frequent core software updates? Just remember that it'll be part of the Amazon closed eco system for sure. We'll see soon enough.

seanjenkins says:

Pretty much everyone cares about looks

Posted via Android Central App

Skyway says:

You have to hold the phone to use it. If someone doesn't like the look of it, that may prevent them from buying it. Personally I think aesthetics are a big part of any design. Why can't we have a phone that works good and looks good?

Posted via Android Central App

balthuszar says:

While I agree with you, you're fighting a losing battle... I'd take an ugly phone that works great over a great looking phone with meh workings

seanjenkins says:

Why do you have to choose. In this case you're getting crap looks coupled with what will likely be crap software

Posted via Android Central App

balthuszar says:

I mean, by all means if two phones are equal then pick the one that looks better... But the way most of these comments sound people are choosing lesser phones because it looks better than a better phone... Looks should be the last deciding factor, not the first or second... Was my point

frettfreak says:

MEH.. obviously they couldnt come up with their own design so they just decided to pick and chose aspects from a couple phones. I HATE that fire OS crap, and amazons app store sux, the only thing thats gonna make this sell are the gimmicky 3d crap that should have already died (cause people are SUCKERS for gimmicks), and the rumored prime subscription that may come with it.


lfnsr says:

Not a fan of it. Looks like an iPhone. Because it is Amazon it will do well, but just not for me.

nevetsca says:

Reminds me of the Nexus 4

Posted from Germany via Android Central App on my Moto X.

Mateusz Tura says:

Yup, for me looks like my beautiful Nexus 4, but also with little difference ;)

Posted via Android Central App

Mastaking says:

What do you get when you mix an iPhone, nexus 4 and a Galaxy S phone and then give it tiled UI from windows phone?

jackwins1 says:

You get a Nex-I-S.

jd914 says:

Home buttons are so 2007


The two most successful OEMs didn't get the memo, lol.

jd914 says:

Dummys need dummy buttons and those two OEM's will cater to them as long as they need it. The rest of us have moved on.


But, your profile says that you use a Galaxy S4. That would either make you a dummy or a hypocrite, lol.

jd914 says:

I have an M8 currently or did you overlook that? My GS4 was sold two weeks ago when I got my M8. My GS4 was the last Samsung device I'll ever own. So as you can see my comments are not from a fanboy point of view.


I didn't overlook that. Clicking your name, it shows that you still have the S4. Congrats on your M8!

Not accusing you of being a fanboy or any of that. It just seemed weird that you'd condemn the home button and call lovers of it dummies, but still have a device with a home button, lol.

WolfpacDAR says:

Regardles of what his current phone is, he was a dummy 2 weeks ago (not in 2007), but now he's smart. LOL



mrmartin86 says:

I don't understand physical button hate. I've adapted to a full touch screen like everyone else, but I still appreciate having tactile button response that I can find without requiring software to make it work. If that wasn't a potential concern, than they'd probably find a way to make power buttons somehow software-based as well.

Posted via Android Central App

jd914 says:

HTC has tap to wake and LG has knock on pretty cool features that make the physical button a thing of the past. I don't hate it but after my GS4 it's a deal breaker because it's just a dated button that needs to be left behind. Lets face it Samsung does it because Apple does it and that's the only reason they have it on their devices now Amazon is jumping on the bandwagon.


I don't hate the home button, but I don't care for it either. After using the GNex, Nexus 4 and 5, I got used to using on-screen buttons.

Sometimes on screen buttons suck. I'll occasionally hit one when I am typing a message and my thumb goes too low on the space bar. Man that's annoying as ....

Posted via Android Central App using an LG G2.


Agreed haha

joe23521 says:

Completely agree. I still don't totally understand the preference for on-screen buttons. IMO, physical buttons have more upside.

Taz89 says:

I will always prefer physical buttons over on screen buttons mainly because I'm guaranteed 100% of the screen available for apps where as with apps you have to wait for apps to use immersive mode and also it's 2 steps to do anything when in immersive mode. Example to go back or home you have to swipe 1st to bring up the buttons then go back or home where as with physical it's a 1 step process.

Posted via Android Central App using galaxy s4

Saturn1217 says:

I used to hate physical buttons back during the transition from the menu to the multitasking button. On screen buttons made this UI transition soooo much better and if google ever decides to update the core input of android again guess who will be all set? Those with on screen buttons! But physical buttons aren't a deal breaker. My first android phone had them and i do sometimes miss the ability to wake the phone easily without reaching for the power button. I don't ever miss the screen real estate though. It really isn't the be all end all of smartphones. If i need a bigger screen I use my tablet.

AndroidDario says:

Don't like its Windows 8 style.

Posted via Android Central App

kinster02 says:

It looks like something that I won't be buying.

From my Note 2 to you

seanjenkins says:

Ugly dated and bezeltastic. Like an iPhone

Posted via Android Central App

breitmike says:

Ugly ugly ugly

flychinook says:

Apple lawsuit in 3...2....

Posted via Android Central App

dirtydog74 says:

That's what I was wondering.....


Posted via Android Central App

Haris Ayub says:

Galaxy plus iPhone plus nexus 4

Posted via Android Central App

Lepennenere says:

A content delivery device, nothing more.

eahinrichsen says:

Same can be said of the Kindle Fire. There's nothing wrong with that, as long as the price and performance are right.


Spot on.

Aren't they all?



This is true.

keanyiap says:

It combine several phone into one phone? iphone shape, nexus 5 speaker,galaxy button,back look like nexus 4(without blink)...

K White1 says:

Looks sort of plain, not that there's anything wrong with that, but I can't imagine such a basic design competing with the heavy hitters.

Posted via AC App on HTC One

david0296 says:

I'm assuming that they're going to call it Generica. Because that's exactly what it looks like. No doubt they'll sell a bazillion of them, if they offer them below cost. Which is what Amazon usually does when it wants to make its way into new markets.

rgao007 says:

That's a galaxy s2 with a glass back...

Posted via Android Central App

pagger says:

nexus4 to me too!

from my old note3 which i had to sell my soul for;)

If it's running their lame Fire OS or whatever it's called, no thanks.

jdbii says:

Smart move by Amazon to move into the 4.7 niche. Unless the next Moto X stays in this size all the other flagships forfeited 4.7. It's leaving the door open for competitors to sneak in and it looks like Amazon will be the first.

Skyway says:

Yes but your comparing this to flagship phones. This most definitely will not compete with flagships

Posted via Android Central App


So, I'm going to go ahead and guess that Amazon chose this screen size, resolution, and design to possibly attract people that are looking to upgrade to a bigger iPhone this year. Since most OEMs are making 5-inch screen flagships, going with. 4.7 inch screen size ensures that Amazon won't run into supply issues and they'll be able to enter the market at a competitive price point.

erwaso says:

Looks like an iPhone with a samsung home button

remix1982 says:

It reminds me heavily of the never released Palm/HP Windsor/Not with the matte black rounded borders/corners and the shiny glasslike front and back. Even the button on the front is nearly identical in shape.

flychinook says:

Oh wow, that is eerily similar...

Posted via Android Central App

Kolten Nay says:

I like quad core and 2gb of ram on a 720p screen. Pushes it along really nicely.

Posted via Android Central App

eahinrichsen says:

And I like the sub-5" screen size. 4.7" is my personal sweet spot.

dadathepanda says:

Kinda like the iPhone. I smell a lawsuit

The panda has spoken

EE NYC says:

As ugly as it can be...

Skyway says:

Looks like the power button is on the left side. Why would they do that? That just seems like a weird placement that would make it very uncomfortable to turn on and off

Posted via Android Central App

decolate says:

And to compound that, it's too close to the volume buttons. I'm guessing you could hit the power button when your trying to lower the volume.

Skyway says:


Posted via Android Central App

kylecordiano says:

I'm curious to see their UI.

Posted via Android Central App

benhaube says:

Yuck looks like an iPhone 3G.

Posted via Android Central App

Looks like a iphone to me.

Posted via Android Central App

zhecht says:

I like the screws on the bottom -- if they're not dummy screw heads it bodes well for reparability.

I hope those matte sides are rubberized.

campanth says:

No thanks! Specs are lacking and not interested in Amazon's closed ecosystem.

Posted via Android Central App

bumpandrun says:

Hope their lawyers are paid up! Looks exactly like an iphone, much more so than any Samsung I've ever seen.

hmmm says:

It looks more like a nexus 4/galaxy hybrid than an iphone to me. The only thing iphonish is the speaker on the front.

cjb44 says:

Have to see how it preforms...I have a Kindle Fire HDX and love it. If this is basically a Kindle Fire Phone, it will sell. Being able to stream off Amazon Prime and Video will be a big hit. Right now I can't stream Amazon videos on my S4 only Netflix and adding that extra tier of video options would be huge.

And personally I don't care what it looks like because I'd buy a 3rd party case anyway.

Tormentis says:

Good looking low end phone IMHO

I thought it was supposed to have a 3D screen that didn't require glasses?

I like this. Looks very nice. I am unsure why people care what it looks like. Its what it is that counts, and what it IS, is very cool looking smartphone that I'd buy if the unsubsidized price was right.

You just contradicted yourself, read your comment again.

No I didn't. I meant "looks very nice" in an overall sense. When I say I am unsure why people care what it looks like, I am referring to several comments about it looking like an iPhone or a Nexus four.

Sorry that I was not more clear.

hmmm says:

Hopefully someone can rip out the prime video app and make it work on other phones.

willquil1 says:

I guess... we will see how it does

posted via Galaxy S4

MarkSeven says:

It's decent looking. But no Google means no buy.

Posted via Android Central App on The Nexus 5


mynameis says:

I just can't even imagine a phone with "amazon" on it. Haha it looks like an iPhone, yes. But a lot of mock ups end up looking like them.

Posted via Android Central App

Ravjot98 says:

Anyone notice it looks a lot like the Nexus 4?including the specs? The back?

Posted via a keyboard? The enter key?

RamboDroid says:

It's and LG Galaxy iPhone!

Posted via Android Central App

deeb215 says:

Butt Fugly with a shitty OS.

lucas710 says:

Now that's a great 1st phone for Amazon! Amazon definitely knows how to make a solid device.

Posted via Android Central App

indysteve9 says:

So far I'm not impressed.

Hunter Petit says:

I can care less.

Posted with my Nexus 7 2012 or Moto X via the Android Central App

tx_tuff says:

Looks like a phone from 3 or 4 years ago, to thick and bezels are too wide. Doesn't look like a 2014 premium phone.

The amazon logo is just too hideous for me to ever buy it, and I don't use cases, change that ugly logo amazon!

Cubfan says:

Sell it for $200, bundle Prime, and offer service at around $25-30 per month and many won't care how it looks.

Trollolol says:

Looks like the Nexus 4 and Galasxy S4 had a baby

There's only one thing that would make this phone worth buying - a dual LCD/e-ink switchable display that would allow you to have a regular phone and an e-ink Kindle in one device. Anything shy of this is simply yet another candybar phone running a truncated android.

SoCalBIGmike says:

This looks like a Nokia Android phone. Shitty specs too.

yuppicide says:

iPhones are too thick and so is this phone.

chenchfort says:

Too late in the market. I never see Amazon as a technology company.

Posted via Android Central App

Looks like nexus 4, has the glass back the unique screws on the bottom too. LG must have help them build this device.

gregs1213 says:

iphone front, nexus 4 back, samsung front button.

I agree with Greg, it looks like a Nexus 4 back for sure

TowersVault says:

Bit bland, the sides almost look like the iPhone 6's leaked renders, and the back looks like the Nexus 4.

A glass Samsung galaxy ace with the nexus 4 branding changed to Amazon? I hope it brings something new to the market that doesn't lock down the market in the same way their prime video service does - available on iOS and Amazon Kindle fire but not android?

Posted via Stock Nexus 4*

klokateer123 says:

The back looks more of the lg optimus G, while the front looks like a gs4 mixed with iPhone.

Posted via Android Central App

Is it just me or are the buttons on the wrong side?

Posted via Android Central App

ADaviii says:

You know, I'm interested to see how this phone is to handle the tilt features.

sonic1519 says:

Amazon's plan is imho is to get you deep into their echo system. Like apple did with the iphone.

wow. 95% of these comments are about how it looks like a nexus and an iphone. ok we get it. Never mind discussing what amazon might do with their phones and why the heck will anyone buy a gimped version of an android phone.Nexus line seems it will be better and most likely $350. To me a nexus is bare minium of what i want when getting a phone. The new nexus wont do anything cool or new im sure. Thats the whole point of a nexus.

I almost feel like this is a test product. What is the amazon ecosystem. A OS that runs on slowed down android, less apps, has less movies than netflix, and doesnt offer any more reading capabilities than anything else out there.

If anyone from Apple saw this photo of Amazon's smartphone, They'll be laughing out loud considering how much money they're gonna make from the lawsuits from Amazon before they even sell a single unit .. haha! Plus they might have to share some with Google cuz the back surly looks like Nexus.