ASUS, Jonney Shih

Chairman Jonney Shih suggests ASUS could push into the U.S phone market next year

Taiwanese manufacturer ASUS is a big player in the Android tablet world, having seen success with the dockable Transformer series as well as Google's Nexus 7 tablets. But despite the launch of gimmicky smartphone devices like the Padfone and Fonepad, ASUS has yet to enter the phone market in a big way, particularly in the United States. But that may be about to change, according to company chairman Jonney Shih.

Speaking with AllThingsD, Shih said, "for the phone, frankly speaking, we are still the latecomers," adding that the company is nevertheless making progress. While the company is apparently hard at work, a 2013 entry into the U.S. smartphone market might not be feasible, Shih told the publication, however "next year is more reasonable."

We've been impressed with the quality of ASUS' Padfone devices, particularly the Padfone Infinity, which was unveiled at this year's Mobile World Congress. But the appeal of these products has been hampered by the fact that they're tied to bulky (and expensive) tablet add-ons, rather than being sold on their own at subsidized prices. ASUS certainly has the ability to produce a compelling smartphone, but it remains to be seen whether it'll have the clout to woo U.S. carriers, not to mention consumers themselves.

Source: AllThingsD


Reader comments

ASUS could enter the U.S. smartphone market in 2014


As a happy fonepad user it will be good to see what they bring to the table.

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Assuming that they released a flagship with similar specs to the other companies flagships and they allowed the unlocking of the bootloader, I would instantly switch to Asus

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+1 Don't have a padfone, but I love my Nexus and I don't even have the new one!

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Breaking news: the smartphone market is now approaching saturation. Please remain calm. Industry consolidation, bankruptcies, and sweet price competition are still 24 months away.

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I don't expect anything exciting at first. All these manufacturers like to test the waters first, so all I'm expecting from Asus is a midrange device at best.

Looking at their previous attempts, I imagine this could be very good news. Imagine the second year ASUS line-up: An All-in-One PC with HDMI-in so you can use it for a television, proprietary software to use your tablet or phone as input/controller and WiDi or Miracast second display for the PC, and software to use it as the remote when the AIO is showing television.

Asus is the company i buy my desktop motherboards from. Also, I have a laptop that is Asus. I'm a little unhappy with the laptop keyboard, but other than that, it's pretty good.

I like Asus. If they can bring it in the high-end phone market I'd give them the benefit of the doubt.

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