AdMob April 2010

Mobile advertising server AdMob -- whose purchase by Google, by the way, was approved by the feds last Friday -- just released its April numbers today. (AdMob servers up many of the in-app ads you see on your Android phone.) Let's look at the bullet points:

  • Some 75 percent of unique Android devices are in North America. Asia has 12 percent of Android devices, followed by Western Europe with 11 percent.
  • In the United States, the iPhone has about 10.7 million devices, and Android makes up 8.7 million. (If you count the iPod Touch along with the iPhone, Apple's share jumps to 18.3 million.)
  • Worldwide, there are about 11.6 million Android devices pinging AdMob's servers, compared to 27.4 million iPhones and 40.8 million for the iPhone/iPod Touch.
  • Top Android smartphone in the United States in April was the Motorola Droid, with 16.1 percent of AdMob advertising requests. The HTC Magic (myTouch) followed with 5.3 percent, the HTC Dream (G1) with 5.0 percent, Motorola Cliq at 4.5 percent, HTC Droid Eris and Hero each at 4.3 percent, and Samsung Moment at 3.3 percent.
  • Android phones showing gains in April were the Magic (0.5 percent), Droid Eris (0.2 percent) and Moment (0.2 percent).

You can find more at AdMob's site, and you can read the entire report here. (pdf link)