Here's a fun little story as we approach the end of another weekend. New Yahoo CEO, Marissa Meyer, has kicked off a new program at the company that will see all employees receive a brand new smartphone. Just so long as it isn't a BlackBerry. Instead, there's some pretty sweet Android devices on the list to replace those aging RIM phones that have been carried by employees for so long.
The program is to be known as "Yahoo! Smart Phones, Smart Fun!" and is intended to get staff at the company using the same mobile technologies as their customers. So, should employees so desire a new Android smartphone free of charge -- and why wouldn't they -- they will be able to choose from a Samsung Galaxy S 3, a HTC One X or a HTC EVO 4G LTE. Or, some kind of Apple or Microsoft based products.
While we may jest at this apparent misfortune for RIM in losing business from a pretty large company, there is something to it in the wider picture. Times are a changing, and BlackBerry is no longer the default choice for mobile solutions in business. Android is now a compelling enterprise choice, as are iOS and Windows Phone, and the move by Yahoo to adopt devices similar to their customers is an interesting one.
On the other hand, we're actually pretty interested to see BlackBerry 10 -- if only so CrackBerry Kevin will finally be able to get a darn haircut -- because competition is good. Competition will make the mobile space better for all of us, whichever flavor OS tickles your fancy.