The newly-announced TAG Heuer Connected smartwatch, based on Google's Android Wear and using Intel hardware, is the subject of a series of videos posted by the watchmaker on its YouTube site.

The first video, shown above, offers a quick overview of the TAG Heuer Connected, and the company has also released a CGI-based beauty video of the smartwatch. Yet another video goes over the history of TAG Heuer and how it relates to the new Connected. Finally, three videos show how owners of the smartwatch can register their device, what kinds of apps like alarm and stopwatch are included, and more. The TAG Heuer Connected goes on sale in selected stores in the US today for $1,500.

Source: TAG Heuer (YouTube)