Samsung has proved several times before that it's not afraid of directly attacking bitter rival Apple (and on occasion its fans), so it should come as no surprise to see the company's latest print ad taking aim at the recently-announced iPhone 5. With the tagline "it doesn't take a genius," Samsung pokes fun at Apple's retail stores (ironically, a setup it's trying to imitate itself), before telling us that "the next big thing is already here." Most of the ad space is taken up with a direct -- though highly slanted -- feature and specification run-down from both iPhone 5 and Galaxy S3.
We'll be the first to admit that the comparison is far from fair, and the iPhone 5 has a lot more going for it than "a totally different plug." Then again, this is an advertisement. Samsung wants you to buy a Galaxy S3, not an iPhone 5, and it's taken a characteristically direct approach to deal with the threat of Apple's latest and greatest smartphone. It's not subtle, and it won't change the minds of die-hard fans, but that's not its purpose. Its purpose is to put the Galaxy S3 on the radar of consumers considering picking up an iPhone 5 on Friday, and that's something we think it'll succeed in doing.
Sure, it's slanted and biased, but that shouldn't come as a surprise. After all, a fair comparison between the two devices wouldn't make for a very good full-page advertisement, would it?
Source: Business Insider