A report by the Guardian states that Android smartphone sales in the UK have tripled since the beginning of the year. Now one in 10 handsets sold in the United Kingdom is running Android, and contract market share has grown by 10.2 percentage points since the first quarter.

The HTC Desire and HTC Legend remain the most popular handsets in the UK, but Samsung has recently released the Galaxy S, which will present another attractive option for customers.  HTC's Wildfire also presents an attractive smartphone at a lower price, which will bring consumers into the market who can't afford the high-end phones. 

These are pretty staggering numbers, but most impressive is the Android name gaining traction: 

"The figures suggest an increasing number of consumers are now asking for Android handsets by name," said GfK analyst Megan Baldock. "Operating systems are no longer simply a by-product but a key selling point in their own right."

Apple has done an amazing job marketing the iPhone to be synonymous with a smartphone. However, Android has done a remarkable job in a short time of branding itself and it will only continue to grow. [The Guardian]