Amazon phone prototype

Traditional data plans have been a mainstay of the smartphone experience for some time, but Amazon could be changing things up with their own smartphone and an Amazon Prime Data service on AT&T. Amazon Prime as a service has been evolving, and today offers free Kindle borrowing, free two-day shipping on qualifying items, and more than 40,000 movies and TV episodes for streaming — all for $99 a year. The Amazon phone, however, could bring data service to the mix with Prime Data.

BGR reports that the Prime Data package would be a key selling point of the phone:

More than one trusted source we spoke with told BGR that Amazon's smartphone could be made available exclusively on AT&T's network in the United States. If that is in fact the case, Prime Data could be the first high-profile deal based on a setup similar to the carrier's new "Sponsored Data" program.

The structure of Prime Data would be similar to that of AT&T's Sponsored Data plans, a service that allows businesses to pay AT&T for the cost of sending their content to an AT&T subscriber's phone, thus having that not count against the user's data allotment. We're not fans of the concept. There aren't any details on how Prime Data would work, but it could very well see Amazon picking up the tab for any and all streaming from Amazon's services.

Amazon's smartphone is said to have several unique features, including a quartet of forward-facing low-power infrared cameras that are enable a slew of 3D and tilt features. It's said to run an even-more-customized version of the [Fire OS] that powers Amazon's Kindle Fire and Fire TV devices.

Source: BGR