Samsung apologizes for botched Note 7 recall.

Samsung took out full-page ads in the The Wall Street Journal, The New York Times, and The Washington Post to apologize to its customers over the Note 7 recall. Samsung had to issue two recalls before permanently discontinuing the phone last month, and is now in the process of conducting a "careful" investigation of the Note 7 that includes calling in "some of the best independent technical experts in the world" to validate its findings.

The letter pledges the company's commitment to safety, and is signed by Gregory Lee, president and CEO of Samsung Electronics North America:

An important tenet of our mission is to offer best-in-class safety and quality. Recently, we fell short on this promise. For this we are truly sorry.

We will re-examine every aspect of the device, including all hardware, software, manufacturing and the overall battery structure. We will move as quickly as possible, but will take the time needed to get the right answers.

Most importantly, safety remains our top priority. We will listen to you, learn from this and act in a way that allows us to earn back your trust. We are grateful for your ongoing support and again, we are truly sorry.

The ad also mentions the 2.8 million top-loading washing machines that Samsung had to recall in the U.S. after it found that the lids were detaching from the chassis during use. Overall, not a great quarter for Samsung, but the company is looking to turn things around with next year's Galaxy S8, which will see the introduction of its own AI assistant.