Amazon is slashing up to 55% OFF Fire brand devices during Prime Day — see my top 25+ deals available now

Amazon Echo Show 15 Lifestyle (Image credit: Chris Wedel/Android Central)

Brace yourself: Prime Day 2026 is in full swing, and this year's sale features some particularly good deals on Amazon's very own Fire lineup of devices. Whether you're setting up an Alexa smart home for the first time or simply adding a few new devices to your current setup, there are plenty of outstanding deals to explore this week. Keep reading for all of my favorites from the big sale, from Fire TVs and streaming devices to tablets and smart displays.

Many of the best Amazon devices are selling for as little as $15 during the sale, but keep in mind that you'll need to be a Prime member to enjoy the max savings. Haven't signed up for Prime yet? Worry not, Amazon is offering a 30-day free trial that lets you explore all of the benefits of a membership (including access to Prime Day deals) without paying a thing.

Amazon Prime Day is LIVE June 23-26: see the full list of deals

TVs and streaming devices

Tablets and e-readers

Smart home devices

When is Prime Day 2026?

Prime Day 2026 is running from June 23 to 26, which gives you four full days to take advantage of the best tech deals this summer. Everything from smartphones and tablets to TVs and laptops are to get record-smashing discounts this year, so get your list ready. Needless to say, we'll continue to share all of the best Android deals for the duration of the sale, so be sure to bookmark Android Central for all of your Prime Day needs.

Do I have to be a member to shop during Prime Day 2026?

Although some Prime Day deals are available to the general public, most of the best offers are exclusive to Amazon Prime members. If you haven't signed up yet (or you don't want to give Amazon any more of your hard-earned cash), don't worry: the retailer is offering a 30-day free trial that lets you enjoy all of the benefits of a Prime membership without paying a cent.