It has been about six months since we heard rumor of Amazon building their own smartphone, so naturally it's time to hear it again. Making the rounds today on the Internet is news that Amazon has partnered with Foxconn and the new Amazon phone is already being built. Supposedly coming in the middle of 2013, it would bring yet another player to the mobile OS race, one with deep pockets and who likes to win.
If these rumors pan out -- and they could very well be true -- what can Amazon bring to the table that we don't already see from current competitors? Google has already delivered high-end hardware and rock-bottom prices, and Apple has a superb content library and delivery method with iTunes. It makes sense to think that Amazon is trying to do both.
As we see with the Kindle Fire line of tablets, Amazon can marry low prices and a great ecosystem together. It is reasonable to think that they would do the same with a smartphone. We can see a low priced, decently spec'd generic looking smartphone from Amazon, running some variant of Android, that is fully tapped into Amazon's content library.
For a lot of folks, this would be a compelling option. But until we see Mr. Bezos announce something, we only have rumors. This one is just getting interesting, folks.