U.S. Smartphone OS usage - AdMob

AdMob, which serves up many (for 18,000 sites and apps, it says) of those little ads you see in Android applications, has released its March findings. The bullet points:

  • Of smartphones in the United States, Android overtook iPhone usage, 46 percent to 39 percent. (In the UK there's much greater disparity, with the iPhone leading 70 percent ot 13 percent.)
  • The HTC Dream (G1) and Magic (myTouch) made up 96 percent of traffic in September 2009. Seven months later, 11 Android phones make up 96 perecent of AdMob's traffic.
  • In March, traffic was divided between Android 1.5 (38 percent) Android 2.0/2.1 (35 percent) and Android 1.6 (26 percent).
  • Motorola scored 44 percent of AdMob's traffic with the Droid and Cliq. HTC had 43 percent of requests; Samsung had 9 percent.
  • AdMob requests from Android phones grew at a compounded rate of 32 percent a month, from 72 million requests in March 2009 to 2 billion in March 2010.

Handset by handset, the Motorola Droid continues to rock with 32 percent of AdMob's traffic. The Google Nexus One had 2 percent as of March. Not greatly surprising, given the reasons we've stated over and over.

While the Droid, G1 and Moto Cliq lead in the U.S., the HTC Hero, Dream (G1) and Magic (myTouch) lead in Europe.

Do note that AdMob is (still) in the process of being purchased by Google. And these numbers are representative of the ads AdMob serves, and not necessarily of actual smartphone usage. So it's a good ballpark figure, but not necessarily gospel. You can read the entire report for yourself here. (pdf)