U.S. Smartphone OS usage - AdMob

AdMob, which serves up many (for 18,000 sites and apps, it says) of those little ads you see in Android applications, has released its March findings. The bullet points:

  • Of smartphones in the United States, Android overtook iPhone usage, 46 percent to 39 percent. (In the UK there's much greater disparity, with the iPhone leading 70 percent ot 13 percent.)
  • The HTC Dream (G1) and Magic (myTouch) made up 96 percent of traffic in September 2009. Seven months later, 11 Android phones make up 96 perecent of AdMob's traffic.
  • In March, traffic was divided between Android 1.5 (38 percent) Android 2.0/2.1 (35 percent) and Android 1.6 (26 percent).
  • Motorola scored 44 percent of AdMob's traffic with the Droid and Cliq. HTC had 43 percent of requests; Samsung had 9 percent.
  • AdMob requests from Android phones grew at a compounded rate of 32 percent a month, from 72 million requests in March 2009 to 2 billion in March 2010.

Handset by handset, the Motorola Droid continues to rock with 32 percent of AdMob's traffic. The Google Nexus One had 2 percent as of March. Not greatly surprising, given the reasons we've stated over and over.

While the Droid, G1 and Moto Cliq lead in the U.S., the HTC Hero, Dream (G1) and Magic (myTouch) lead in Europe.

Do note that AdMob is (still) in the process of being purchased by Google. And these numbers are representative of the ads AdMob serves, and not necessarily of actual smartphone usage. So it's a good ballpark figure, but not necessarily gospel. You can read the entire report for yourself here. (pdf)


Reader comments

AdMob numbers show Android overtaking iPhone requests in the U.S.


Unfortunately, it's not going to be a good ballpark figure for long, as iPhones will be moving over to iAd in the next few months.

This still shows a trend, Android eating Apple's lunch. Android goes up, iPhone goes down.

This study is important though because it shows which platforms have users that dig into software and services, hence revenue. There can be billions of Blackberry users out there, but with these types of stats it shows that Blackberry users are no more important to software/service developers than the dumbphone users. A userbase that shows high utilization of this nature is THE target audience for developers, it shows people are USING these types of smartphones.

I think from a sales and market share perspective, developers that want to stay relevant need to shift their development pipeline to be Android centric, with iPhone as a secondary revenue source. It's the way the trends are going. Apple is getting "Microsofted" all over again, but by Google this time. An open platform with many hardware makers with a great deal of software that runs on every system.

I love it, it's great.

Perfectly said.

It's all just a matter of time before Android is the platform developers jump to first, then port to iPhone. Regardless of how well Apple innovates, eventually there will be more and more consumers using Android products across all brands and networks and we all know there's simply too much power in numbers. Especially when backed by a top notch product (Android)