More options with better data plans coming June 21; new LTE device joining the prepaid ranks
Closely following earlier rumors, AT&T announced today that it will be restructuring its GoPhone prepaid plans to be more data friendly and offer a wider variety of options. Starting next week, AT&T will shift to a new three tier prepaid plan structure:
- $60 per month: unlimited talk and text with 2GB of data, $10 per 1GB additional
- $40 per month: 500 minutes, unlimited text with 200MB of data, $5 per 100MB additional
- $25 per month: 250 minutes, unlimited text with no data, $5 per 50MB of data additional
This is a serious shift away from what AT&T' s prepaid offerings looked like at this time last year, and even a marked improvement over its current plans. Currently $65 on GoPhone will get you just 1GB of data, with no option to purchase additional gigabytes -- they've knocked the price by $5, added 1GB to the base price and now allow additional data to be purchased. For the less-than-power user, the $40 plan offers a good choice for those needing less data. Let's also remember that AT&T now allows customers to bring any phone, including those with LTE, to its prepaid plans.
We're not entirely sure what has caused AT&T's change of heart on prepaid -- as a carrier that has traditionally clung to postpaid profits -- but we're not going to look this gift horse in the mouth.
Along with the announcement of its plan restructuring, AT&T also quickly announced that it will be offering a new LTE device targeted at its GoPhone prepaid customers, the Samsung Galaxy Express. Available June 21st for $249.99, the Galaxy Express has a 1.5GHz dual-core processor, 1GB of RAM, 8GB of storage, 4.5-inch AMOLED display, 5MP camera and is running Jelly Bean. With these announcements, AT&T seems to be taking prepaid just a little more seriously.