Made by Google 2025 Live: Pixel 10, Pixel 10 Pro Fold, Pixel Watch 4, and everything that was announced
Google's new set of devices is finally here and we have all the news covered for you!
Happy "Made by Google" day to everyone! The wait is over to learn more about the Pixel 10 family of devices, as the curtains have been pulled back to reveal all of the latest Google Pixel phones.
Originally, we weren't expecting to see the Pixel 10 lineup until around 1 pm ET, as that's when the Made by Google keynote is scheduled for. However, it looks like Google wanted to shake things up a bit, and although it definitely wasn't something we were expecting, we're not complaining either.
How to watch
Here's how you can re-watch the event with the YouTube link below. And don't forget to check back in with Android Central for all the news as it happens.
We're covering everything from the anticipated Pixel event happening today!
Nandika here, news editor at Android Central, and I'm writing all things Google Pixel. I'm also getting some help from Senior Editor Harish Jonnalagadda!
As we get closer to the debut of the Pixel 10 series, let’s talk about the software. Google has a clearly-defined vision in this area, and Pixel phones have the distinction of delivering clean software without any bloatware. The visual design is unique as well, with Google’s Material You aesthetic combining bright color palettes with quirky styling.
The UI overhaul coming later this year builds on that foundation, and we can’t wait to try it out. What’s particularly striking is the optimization; Google has proven that it can tailor the software to its Tensor hardware, and with the Tensor G5 touting exciting upgrades, the upcoming Pixels should be among the fastest phones around.
Google also does a great job with AI-assisted utilities. Features like Magic Eraser, Best Take, and Photo Unblur bring meaningful differentiation to Pixel phones, and it will be interesting to see what Google rolls out this year.
The changes coming to Tensor G5 should include a beefier NPU, and that should allow Google to leverage on-device AI to a greater extent. This is where Google has a distinct advantage thanks to vertical integration between hardware and software. With the phones slated to use Gemini Nano with multimodality, they’ll be able to deliver AI-assisted utilities around audio, text, and imagery.
Let’s switch gears to audio. Leaks suggest Google will introduce a new model in the A series, likely dubbed the Pixel Buds 2a. Based on leaked renders, the buds will have a similar design as the Pixel Buds Pro 2, and they even include spatial audio.
They’re touted to get noise isolation as well, and even if it won’t be on the same level as the Buds Pro 2, it’s a welcome addition. With the buds estimated to cost around $99, they sound like a viable budget alternative to the Pro model.
In addition to Pixel 10 phones, the Pixel Watch 4, and possibly the Pixel Buds 2a, Google is set to introduce charging accessories. The Pixelsnap stand is the one that piqued the most amount of interest thanks to recent leaks, and the Qi 2-based accessory looks quite interesting. What I like more is the 67W charger; while little is known about the accessory, it should have dual charging ports, and that alone makes it highly intriguing.
Of course, Google also sells its own cases, and we should get a new series to go with the Pixel 10 models. Leaks point to more affordable options this time around, which is always a good thing. Google is likely to continue offering extensive color options, with the cases designed to accentuate the look of the phones. With the Pixel 10 models slated to switch to Qi 2, we’ll have to wait and see if Google is taking the same stance as Samsung where the magnets are built into the case, or if they’re integrated in the phone itself.
While the rest of the hardware looks enticing in its own right, the Pixel 10 models are set to get a decent storage upgrade to UFS 4.0. All other phones in this category use UFS 4.0 or UFS 4.1, but Google obstinately refused to switch to the standard on the Pixel 9 family, limiting the devices to UFS 3.1. Thankfully, that may not be the case this year, as leaks indicated the Pixel 10 models to switch to UFS 4.0. This should deliver better bandwidth while taking 4K HDR videos and increased efficiency.
As we await the new Pixels, let’s recount what Google did last year. The Pixel 9 series introduced a new design language with an updated camera bar and boxier sides. Google maintained the right balance between delivering a good in-hand feel and retaining its design ethos, and the smaller Pixel 9 and 9 Pro in particular proved to be a delight to use.
The Pixel 9 Pro XL highlighted just what’s possible, with the phone delivering one of the best camera and software packages. Interestingly, Google rolled out the brightest OLED panel, outshining even the likes of the Vivo X200 Pro, Samsung Galaxy S25, and other 2025 devices. It will be interesting to see if the Pixel 10 Pro XL gets even brighter, because as it stands, its predecessor is more than able to hold its own in this regard.
While the cameras weren’t the best overall — Chinese brands are dominating this area thanks to better tuning and massive sensors — Google will be looking to remedy that situation with the Pixel 10 Pro XL. The leaks suggest the phone will retain the same hardware modules, but a year’s worth of camera tuning will go into the device, and combined with the new ISP in the Tensor G5, the phone should deliver quite the upgrade.
Google’s seven-year software update guarantee means its phones are usable for a lot longer than previous generations, and this is ultimately a good thing. While the Pixel 10 series is slated to bring decent upgrades, the Pixel 9 models are still going strong. Of course, we’re well past the phase where every new device brings groundbreaking upgrades — these days, brands are instead focusing on iterative changes to fine-tune their products instead. That’s not a bad thing as such, and there should still be enough in the way of meaningful change on the Pixel 10 Pro to justify upgrading — I know I can’t wait to try it out.
Google is switching things up for a different kind of Keynote this year! It looks like Jimmy Fallon might be hosting instead of the usual Google bigwigs. He even dropped a hint in a teaser, telling everyone to tune in at 1 PM ET for some "secret product drops" (they bleeped out the good stuff!), so it sounds like things are going to be pretty interesting.
Of greater interest is the Pixel 10 Pro Fold. While Google nailed the Pixel 9 Pro Fold’s design and software, the cameras didn’t quite deliver. With the Honor Magic V5 and Samsung Galaxy Z Fold 7 switching to thinner designs and sporting considerable upgrades, the ball is in Google’s court, and we’ll have to wait and see what the Pixel 10 Pro Fold has to offer.
Google absolutely has to do better with the cameras this year, and the design needs a refresh to make the foldable hold its own against what Samsung, Vivo, and Honor are doing this year. Thankfully, we don’t have to wait long to see just what Google has in store.
It's Made by Google day, and in just a few short hours, the curtain will be pulled back on what could be the company's most important devices yet.
But the phones are just the start. We're also anticipating a new Pixel Watch 4 and other accessories. The stage is set, but the question remains: Will Google's new devices live up to the hype of the “different phone” it’s been teasing?
Through its teasers, Google has been hinting at the fact that the Pixel 10 series will be different. In its first-ever teaser about the Pixel 10 series, Google roasted Apple for dragging its feet with Siri. Openly calling out Apple’s year-long delay in bringing Siri’s big AI upgrade. And later asking users to change their definition of 'soon' or just change their phone, and “get outside their comfort zone.” The ad closes with a full reveal of the Pixel 10 and its launch date: August 20.
So, how’s the Pixel 10 series different compared to earlier models? First off, it looks pretty similar to the last one, which probably means Google's focusing on pumping up the features.
Speaking of different, Google teased its upcoming foldable as well last week, with the tagline “Ask more of your phone,” which could mean several things. The most obvious interpretation that comes to our mind is that users can multitask and “ask more” of the Pixel 10 Pro Fold, with expanded screen space, as it doubles as a tablet when unfolded. Two, the tagline points to the phone's ability to handle complex and multi-step tasks with the new Tensor G5 chip. Lastly, it also hints at the fact that you can literally “ask more” from Gemini, as the devices could show up with advanced AI features.
Two days later, in a subsequent teaser, Google doubled down, hinting that the Pixel 10 Pro Fold might be the kind of phone people would actually line up for. A new clip called “Google Pixel Pro Fold 10 | Stand in Line.” The teaser has nothing out of the ordinary; it showcases unfolding glamour shots of the device, while the narrator talks about the days when new phones had people camping on sidewalks. And it looks like Google’s new foldable is special enough to drag us back into those lines.
Another thing that Google may have accidentally slipped into the teaser is a possible name switch; the video ended with calling the device “Google Pixel Fold” (first-gen name) instead of Google Pixel 10 Pro Fold. So this could either be a naming choice, a slip-up that made it final edits, or a hint at a shift in Google’s foldable phone branding; only time will tell!
It isn’t just the devices that were teased by Google; it went on a limb to talk about how it would be ramping up AI on its devices. The new video walks through a feature that seems to touch on the phone's telephoto lens. Google asks, "What if the camera could get super, super, super close" to your subject, while you're undoubtedly pretty far away.
The next question that’s posed is, "What if you could be in the group photo even if you snapped the group photo?" Leads us right into a Google Pixel’s Add Me feature that we first heard about in 2024. Aside from these two teasers—and the frame of a Pixel 10—Google's short clip doesn't give us much else to chew on.
It’s clear that Google will be pumping its upcoming flagship phones with its latest Gemini smarts. Thanks to a new leak, we may have an idea of what's in store for the Pixel 10 series set to launch later this month.
The Camera Coach feature sounds a lot like Gemini Live, but here you let the Camera Coach read the scene and offer suggestions based on what it's looking at. This could potentially require users to live record their screen, or an icon could pop up, like Gemini, with prompts suggesting better photography tips. It remains a mystery how the Camera Coach will be able to read the scene; however, it seems like all this will happen instantly as the user turns on their camera.
In a more recent report on the Google Pixel 10 camera features, Android Headlines seems to have got its hands on another supposed Gemini feature aimed at making edits in photos called "Conversational Photo Editing". With this feature, you can have a conversation with Gemini, asking it to make certain edits to their photos, like erasing noise, changing the background, removing unnecessary objects, essentially giving them a clearer image.
Breaking news! Google just dropped its latest devices an hour before the official launch event, which is pretty wild! We don't know why they did it, but we aren’t complaining! They've finally unveiled the Google Pixel 10 series, along with some pretty cool accessories. We're talking the Pixel Watch 4, the second generation of Pixel Buds (now called Pixel Buds 2a), and the premium Pixel Buds 2 Pro, in a slick Moonstone hue.
This new camera setup includes a 48MP main sensor, and there's a 13MP ultrawide camera, perfect for those sweeping landscapes or squeezing everyone into a group shot. And– a much-anticipated 10.8MP telephoto lens is finally here, letting you zoom in for impressive shots without losing quality. For all your selfies and video calls, the Pixel 10 rocks a 10.5MP front camera.
Did you spot it? Google may have snuck in our first look at its mysterious new home smart speaker. It showed up when Google was announcing the new "Gemini for Home," a new AI assistant designed to replace Google Assistant on smart home devices like speakers and displays.
Missed the Made by Google event? No worries! We've got you covered with a quick and complete rundown of all the exciting announcements. Get up to speed on all the cool new features, design tweaks, and tech upgrades that are coming to the next Pixel phones – you won't miss a thing from this big reveal!
Google seems to have finally begun to address the OLED display's biggest problem, aka PWM dimming, or more commonly known as the rapid flickering of displays that causes mild to severe discomfort for people with sensitive eyes. This year, the tech giant seems to have taken matters into its hands and added a new accessibility setting called "Adjust brightness for sensitive eyes" on Google Pixel 10 Pro and 10 Pro XL devices. AC's Senior Editor Nick Sutrich got to check out this feature in action!
We were reminded that it has been a decade since Google's first Pixel launched. When we arrived at Google's Toronto office, we spotted something really cool! The Pixel phone's ten-year evolution, from the first model to the Pixel 10. The display titled " A decade of asking for more" highlighted all 10 Pixel models, a visual representation of how the Pixel's hardware design and camera technology have evolved over the years. Each device had a short blurb of the feature it was known for. Take a look!
While the Google Pixel 10 does see a fair share of upgrades this year when compared to its predecessor, it misses out on one perk. The company isn't giving the baseline Pixel 10 the free year of Google AI Pro plan that comes with pricier models.
And that's a wrap on our Made by Google live coverage. Thank you for following along! In case you missed any of the announcements, here are some quick links to catch up on everything that happened.
