Google Play continues to expand upon the business models available to developers and app-buyers, with today's launch of in-app subscription on its Android app store. Following on from last year's in-app purchases launch, Google Play's in-app subscriptions service provides the ability for apps to charge a monthly or yearly fee for in-app content. As you'd expect, the payment amount and renewal period is set by the developer, and users are able to manage these recurring payments through the Google Play Store. And unwanted subscriptions can be canceled via the new "Subscriptions" tab under "My Apps."
In its announcement blog post, Google highlights in-app subscriptions as being particularly useful for "premium dynamic content," such as newspapers and magazines. And if you're also an iOS user, you'll be aware that this is a service that Apple's offered since this time last year, with the specific aim of attracting this kind of content to its app store.
The first Android app to ship with in-app subscriptions is Glu Mobile's Frontline Commando, and Google says more devs will announce subscription-funded versions of their apps in the days ahead. Other devs can pick up sample code over at the source link. If you're looking to manage your own subscriptions, you'll need version 3.5 or higher of the Google Play Store app, which Google says has already been rolled out to most Android devices around the world.
Source: Android Developers blog
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