Vertu

Bentley and Vertu, two iconic British brands, have teamed up in an exclusive five-year partnership to produce a new series of luxury smartphones. The first handset will launch in October and will be followed by a further four units, encompassing authentic Bentley design elements. Since Vertu has done Android in the past, it's not far-fetched to imagine the company releasing rather extravagant Google-powered devices.

We've also previously looked at how Vertu hardware can cost over $10,000. As Vertu is pairing up with Bentley, there'll be some exclusive goodies for drivers in the form of apps to provide more functionality. Wolfgang Dürheimer, chairman and CEO of Bentley Motors, added the following to the press release:

"Exclusive Bentley content will appeal to drivers, travellers and brand enthusiasts, through a partnership that delivers on both technology and touch. Today, we see the marriage of two great brands with an international presence and quintessential British heritage and character. The unique experience of luxury and performance inherent in every Bentley has now found further expression in the world's most desirable mobile phone."

We'll have to see just how much these smartphones will cost and what extras Bentley owners will be able to enjoy on top of the luxury OS experience.

Vertu and Bentley to produce luxury smartphones

Crewe, 7th July 2014) Bentley and Vertu, two great British brands, are delighted to announce an exclusive five-year partnership. The new series of luxury smartphones will be distinguished by the unparalleled design, craftsmanship, contemporary elegance, outstanding performance and integrated technology which are the hallmarks of both companies.

The first Vertu for Bentley phone is planned for launch in October. It will be followed by four further distinctive luxury smartphones, each of which will encompass authentic and iconic Bentley design elements and luxury lifestyle services. Exclusive Bentley experiences and the latest Bentley content for owners and enthusiasts will be consolidated in an application on the device.

At the headquarters of Bentley in Crewe, Wolfgang Dürheimer, chairman and CEO of Bentley Motors, said: "Bentley's new partnership with Vertu brings together two world-leading brands defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley's luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.

"Exclusive Bentley content will appeal to drivers, travellers and brand enthusiasts, through a partnership that delivers on both technology and touch. Today, we see the marriage of two great brands with an international presence and quintessential British heritage and character. The unique experience of luxury and performance inherent in every Bentley has now found further expression in the world's most desirable mobile phone."

Massimiliano Pogliano, CEO of Vertu, commented: "Vertu is the embodiment of contemporary English luxury, combining the worlds of high technology and artisan craftsmanship. We wanted to work with an automotive partner that perfectly reflected our own positioning, and in Bentley, there is none finer.

"This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams reliant on a relationship that goes far deeper than the utilisation of materials and cues on design. We're confident that the Vertu for Bentley phones will appeal to our mutual customers' desire for sophistication, craftsmanship and precision engineering."

Combining pioneering design and luxury performance materials, the phones will offer a unique experience appealing to the desire of Bentley and Vertu customers for uncompromising performance standards allied with elegant and eye-catching design.

Both Bentley and Vertu have performance built into their brand essence. The most modern smartphones pack an array of features into their slim profiles. Both the stereophonic acoustics and the superb imaging are integral to Vertu smartphones, which are designed under the Vertu ethos of a 'one world phone', with the development team working to ensure that, no matter where you are in the world, your smartphone has the optimum set-up for peerless coverage in the region that you are in.

 
There are 19 comments

If rich folk eliminated excesses like this from their budget, they'd be wealthy.

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BldyIdt says:

*Running gingerbread.

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Mo ZedEl says:

This.

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Rowan Allen1 says:

+1

Mo ZedEl says:

They should ensure it runs on kitkat at the very least (not GB like last time). And why not include a moto 360 with a custom design

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hoosiercub says:

Not going to happen. lol

chodenode says:

I guess the Brits finally figured out how to make smart phones leak oil.

ErnstMach says:

Hahahaha, perhaps they're also bringing their electrical expertise to the party

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icebike says:

There must be some German engineering involved. The Bentley being nothing but a re-skinned Volkswagen Pheaton for many years, it is no longer British, and probably no longer leaks.

Like all the other outrageously expensive phones, this one is a technology throwback. Why is that.?

ErnstMach says:

I hope they make it look good this time. Mashing a bunch of exotic materials into an ugly phone does not a desirable product make.

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slywalk says:

Who buys these. No really. Youd have to be rich, and dumb. All their phones look terrible and have awful specs.

BldyIdt says:

Dumb and rich are not exclusive.

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Dizfunctions says:

They don't need a large market, only a couple of people to buy the phone.

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Looks hideous. Since when did 'luxury' become synonymous with 'gaudy'

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retsaw says:

What is the point of having a ridiculous expensive phone if it just looks like any other phone?

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buffdaddy72 says:

Wait, I thought only rich folks used iPhones? Only the rest of us poor slobs use Android.

thatguy97 says:

Excuse us for wanting to do more with our phones

Posted from my Nexus 7 2013 running Android L or Samsung galaxy S5

daves221 says:

Looks like a Palm pilot or Sony clie

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This made me laugh. Thanks for the laugh AC!

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