LG Optimus L7

When it comes to style, you've either got it or you don't. And wth its new L-Style series of Android smartphones, Korean manufacturer LG has a trio of phones looking to turn heads.

Android Central at Mobile World Congress It's two thirds of the way there.

The LG Optimus L3, L5 and L7 bring three levels of smartphones in terms of hardware and software prowess. Sounds good on paper -- a smartphone for every walk of life, right? Here's how LG puts it:

L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

And that's pretty much true with the L-Style, save for the baby of the bunch. The L5 and L7 are obviously cut from the same cloth, with 4- and 4.3-inch dislays, respectivey. Both are have Android 4.0 Ice Cream Sandwich with high-resolution displays, and both would be at home in our pockets out of the box. The LG L3, however, is an undersized, low-resolution (QVGA) Android 2.3 device that looks oddly out of place next to such high end fare.

All three phones feature a custom user interface that certaily is more stylish than what we've come to know from LG. Some of that is Ice Cream Sandwich, of course -- the launcher has applications and widgets separated -- and some of that is LG's doing as well. Menus are nicely skinned, and options are easily accessible.

We've got some hands-on pics and video with the LG L-Series devices after the break.

LG Optimus L7

Youtube link for mobile viewing

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LG Optimus L5

Youtube link for mobile viewing

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LG Optimus L3

Youtube link for mobile viewing

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LG Optimus L3

 
There are 17 comments

joshua.worth says:

Looks like a direct rip off of the lumia, how about a little Finland flavored Korean Android?

ktan23 says:

Looks more like a Samsung galaxy series to me...

Jordan jones says:

They ripped off both Samsung and Nokia

How many low-end phones do we need?

So LG rips off Galaxy S2 and Lumia 800 and make it hideous in the process...how?!

icebike says:

They didn't rip off anyone.
Any fool can see this in an original design, unique in many ways.

brunoerre says:

Oh, no. If there's one thing I don't like about Samsung's phones is that big ugly button in the middle. And now comes LG putting it on those beauties.

angryGTS says:

These arent the first LG phones with the big home button that samsung likes to put on their international phones.

brunoerre says:

But now LG seems to be more concerned about aesthetics, so why in the name of narcissus would they use this ugly button again?

dsass600 says:

Looks like a smaller White Galaxy Note

angryGTS says:

looks like the Prada 3 phone, not bad.

kagenish says:

LG should make the L3 run on ics then all three phones would be running ics.

rizzman says:

What a shame... Such nice phones but can't buy one seeing what a bad taste the g2x left... No more lg phones for me and I am sure I'm not the only one with this sentiment.

moises1204 says:

please come to sprint.

dan4patriots says:

naming scheme sounds like they got some cues from intel, ui "inspiration" from samsung, body from nokia

15israellai says:

As everyone said...um...a Lumia and a Galaxy?

dante501 says:

I played with the L7 and it honestly isn't anything special. The only LG Android phones they were any good are the Thrill and this one wasn't even that great. And the G2X was great after all the software fixes were done later on. And the LG Nitro is decent. But that's about it really. Somehow LG is irrelevant really. Is like LG who for mobile? Well at least LG didn't make those L series look like an iPhone.