CES 2016

Lenovo's acquisition of Motorola from Google in 2014 will now result in the famous Motorola brand name disappearing from smartphones. Motorola Chief Operating Officer Rick Osterloh confirmed in an interview from CES 2016 that the Motorola brand will be phased out this year. Lenovo will instead use the Moto name for its high-end smartphones, and the Vibe brand for budget devices.

CNET reports:

Osterloh and his business, which will keep the Motorola name from an organizational standpoint, will soon take over all of the mobile operations at Lenovo. This means bringing Vibe phones into markets where Moto exists, and vice versa.

In markets where the Lenovo name is strong, the company intends to introduce the Moto line as an upscale product. Motorola will use the relationships and sales channels in its territories to push Vibe phones that cost less than $100. Osterloh said he expects to bring the Vibe line to the US, although it's unlikely it would occur this year.

The article adds that phones like the recent Moto X will now feature the blue Lenovo logo. They will also still retain the classic Motorola batwing-like "M" logo.

Update: Motorola has sent over an official statement:

Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. "Motorola" hasn't been used on our products since the launch of the original Moto X in 2013.

Source: CNET