The latest data from Kantar WorldPanel unsurprisingly shows the continued growth of Android, which increased its market share by 4.5 percent, now commanding a 61.8 percent market share, while iOS witnessed a decline of 3.3 percent to 32.6 percent. Windows Phone also shrank from 4.6 percent to 4.3 percent.
Kantar noted that Motorola and LG were able to pose a more significant threat to Samsung in the US. LG's mobile division had its biggest quarter in five years, and the manufacturer is now intent on maintaining its momentum by focusing aggressively on entry-level and mid-tier segments.
A similar trend insofar as Samsung is concerned was seen in China, with Xiaomi pulling further away from the South Korean vendor with a 30.3 percent market share. The Chinese vendor's Redmi 1S and Redmi Note contributed largely to its success during this period, which resulted in Samsung's market share dwindling to 18.4 percent. Kantar also noted that in China, 16 percent of all smartphones sold over the past three months had a screen size of 5.5 inches or larger.
In Europe, the recent launch of the iPhone 6 and iPhone 6 Plus boosted Apple's sales numbers, with iOS now accounting for 15.4 percent of the market share. Android still accounts for a majority of the market share at 73.9 percent, with Windows Phone coming in third place at 9.2 percent.
What do you guys make of Kantar's numbers?