VAIO has finally launched its first smartphone since being sold off by Sony last year. The company has announced that the VAIO Phone, which is essentially the Panasonic Eluga U2, will launch on one of Japan's smaller carriers b-mobile. While it's not necessarily new hardware, it's a start for the company.
If you're familiar with the Panasonic Eluga U2, you'll need not be reminded about the specifications. For everyone else, we're looking at 5-inch IPS LCD display (720p), quad-core Snapdragon 410, 2GB RAM, 16GB internal storage, 13-MP shooter on the rear (as well as a small 5-MP front-facing camera), and a 2,500mAh battery to last the day. So, it's effectively a mid-range device.
The issue for VAIO is the pricing. The VAIO Phone will cost 51,000 yen ($420), but the Panasonic Eluga U2 would be slightly lighter on your wallet. VAIO could have a tough time selling this new product.