Hulu has now confirmed plans to launch a live TV streaming service in 2017. As reported by TechCrunch, CEO Mike Hopkins announced the plans at the Hulu Upfront event in New York, confirming an earlier report that claimed the company was mulling a cable-like streaming service that would feature live sports, cable networks and more.

Hulu will offer live TV streaming in 2017, CEO confirms

"This means our viewers will be able to enjoy live sports, news and events all in real-time without a traditional cable or satellite subscription," said Hopkins. "We're going to fuse the best of linear television and on-demand in a deeply personalized experience optimized for the contemporary, always-connected television fan."

While Hopkins stated the service is due for a launch sometime in 2017, the CEO was mum on pricing. However, rumblings have named an estimated figure of around $40 per month. Hopkins says that we should expect to hear more about the service throughout the rest of 2016.