Google is trying once again to take some of the business productivity software market from Microsoft's Office suite. It has introduced a new incentive for businesses with contracts to use Office, or any other productivity provider, to use Google for Work instead.
Google for Work includes enterprise-based versions of Google Docs, Apps, Gmail and more. In a blog post, Rich Rao, the head of global sales for Google Apps for Work, stated:
If you're worried about switching to Docs because you still have an enterprise agreement (EA) with another provider, we'll cover the fees of Google Apps until your contract runs out. We'll even chip in on some of the deployment costs and set you up for success with one of our Google for Work Partners.
Once your current EA is up, we offer a simple contract with no traps or gotchas. For a lot of businesses, it's cheaper, too. Our estimates suggest that businesses with basic EAs and no dependencies can potentially unlock savings of up to 70% by switching to Google Apps for Work.
This new offer comes even as Microsoft has been very busy expanding its Office suite of apps to more platforms, including Google's own Android OS earlier in 2015.
Source: Google for Work