Meta's Muse Image can use public Instagram profiles for AI creations

Meta AI introduces Muse Image, its newest AI image generator for social media and more.
(Image credit: Meta)

What you need to know

  • Meta AI announced Muse Image, its newest image generator that builds off what it started with Muse Spark.
  • Muse Image is "rooted" in the user's social circle (or anyone publicly on Instagram), able of adding people into an image if they're @-mentioned.
  • The latest AI also brings image generation to WhatsApp chats and 30 new effects for Instagram Stories.

Meta AI introduced us to its new direction with Muse Spark, and now the company's unveiling an AI model for image generation.

Meta got off to a fast start, stating Muse Image is capable of producing "precise edits and more personalized creations through Instagram." What's more, Muse Image pairs well with Muse Spark from its Superintelligent Labs. Muse Spark featured some hefty reasoning capabilities for user prompts, and Meta says the same tech is available in Muse Image. Its image generator understands complex prompts, and it can browse the web for context.

What truly stands out for Muse Image is how Meta says this AI is "rooted in your world." In Meta AI, users can @-mention someone they know from Instagram. The company says Muse Image will bring those profiles' images directly into your AI creations. The AI can only grab publicly available photos. Meta says it's giving users an easy way to manage how their content can be used for AI.

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Once Muse Image is done, users can share what the AI created in Instagram Stories and group chat. Speaking of Stories, Meta says Muse Image brings 30 new AI effects for this feature, as well as image generation capabilities in chats on WhatsApp; however, this is starting "in limited countries with more on the way."

The AI's ability to understand the user's prompt is an important aspect. To make this as painless as possible, Meta says Muse Image can understand "simple, conversational language." Other than "high-quality" images, Muse Image can create infographics or how-to guides with fully rendered, legible text. Additionally, Meta says this text will be "styled to match" whatever you're going for, but users can likely tweak this further if necessary.

All about people

Muse Image offers suggestions for images in WhatsApp's chat with Meta AI, giving users a quick way to create and share.

(Image credit: Meta)

The ideas won't flow every day, and that's where Meta AI's "suggested presets" come into play. If you've uploaded a photo, Muse Image will have a few suggestions on what you can do with it. Perhaps you want to restore its former glory or reimagine it with a wacky theme. Elsewhere, Muse Image in Meta AI can help users redesign rooms with products sourced from the web and the Facebook Marketplace.

Moreover, users can edit photos directly in Meta AI, thanks to Muse Image.

While Muse Image's availability is limited for now, the company is preparing to roll it out to more countries and users who have Meta AI. Also, Muse Image is eyeing a home on Facebook and Messenger with additional updates for Instagram and WhatsApp.

Muse Image is the next step for Meta AI after it debuted Muse Spark in April. The company said this AI model was to bring us into a "people first" era. Muse Spark leverages multiple AI agents to handle user tasks with speed and accuracy. Muse Spark can help people create a small minigame and find answers for troubleshooting problems. More than that, Meta says that it wants to bring health assistance to the AI.

The company states that it's been working with over 1,000 physicians to provide curated training data.

Nickolas Diaz
News Writer

Nickolas is always excited about tech and getting his hands on it. Writing for him can vary from delivering the latest tech story to scribbling in his journal. When Nickolas isn't hitting a story, he's often grinding away at a game or chilling with a book in his hand.

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