Google Analytics

There is a countless number of websites out there on the internet these days and chances are if you're the owner of one who is seriously interested in maintaining it, you're looking at your traffic on a daily basis. One such service for doing so is Google Analytics and for a long time now, Google has ignored putting out an Android app for the service.That ends now though, as Google Analytics is available for download in the Google Play Store. The feature set looks nice though, it does seem to be a little short with this first iteration:

  • Real-Time: See the number of visitors you currently have and a list of the pages (for websites) or screens (for apps) that are currently popular.
  • Dashboard: Monitor the KPIs and user metrics you care about the most. By default, you’ll see your Daily Unique Visitors and your Goal Conversion Rate, but you can customize the dashboard to change which reports, metrics, or segments you see. 
  • Automatic and Customized Alerts: Google Analytics detects statistical anomalies in your data and can send you an alert when something unusual happens. See either automatic alerts, or customize your settings to send alerts based on your own benchmarks.

No doubt Google will expand the effort here once they get some feedback but one major gripe right now is the fact you can only use the accounts on your device for access. So if your Google Analytics account is associated to an email you don't use often, you'll need to add it to your device in order to view the information. Overall though, it looks pretty sharp and is certainly useful for pulling stats on the go.

Download: Google Analytics; More Info: Analytics Blog

 

Reader comments

Google Analytics for Android now available in the Google Play Store

3 Comments

Wow after all this time I stopped expecting Google to provide their own analytics app. Many of the third party apps out there have poor navigation or don't have good design so kudos to Google and I hope they keep the updates coming

I love this real-time feature. Makes it easy to see if your current marketing campaign (ie spam) is wielding results.