Google has acquired Kifi, a startup that makes extensions allowing users to share, analyse and collaborate on links from social apps and across the internet. The startup also has a link recommendation service, which will be integrated into Google's Spaces group chat and collaboration service in the coming weeks along with the rest of Kifi's technology.
Commenting on the acquisition, the Kifi team wrote on Medium:
The mission at Kifi has always been to connect people with knowledge. We created a service that seamlessly enables organizing, sharing, discussing, and finding the content you and your team values, which has resulted in more flexible and intuitive collaboration across the internet. We also spent significant time creating a service that overlays context on your browsing and sharing experiences to increase usefulness and understanding.
We see a lot of alignment to Google's mission to organize the world's information and make it universally accessible and useful. Our team will be joining the Spaces team at Google to build solutions focused on improving group sharing, conversation, and content finding. Frankly, we're thrilled they have a bit of "space" for us!
Google launched Spaces earlier this year to a lukewarm response, but the service's focus on group chat could benefit from Kifi's link recommendation feature. While exact terms weren't disclosed, Kifi's team will be joining Google, and the app itself will be shut down in the following weeks. Kifi's data will not become a part of Google, and existing users will be able to export their data before the service shuts down.