An email has emerged that seems to show the Motion Picture Association of America (MPAA) discussing a media campaign against Google with lawyers in the office of Mississippi Attorney General Jim Hood. Google, which was under investigation by Hood, has been trying to discover how that investigation was run, and released the email as part of a court filing. This is one of the few such documents that Google has been able to acquire.
The email proposes a number of steps to take against Google, including a coordinated media campaign against Google, conducted by the MPAA, Comcast, and more. The campaign would include placing segments on the Today Show, and an editorial in The Wall Street Journal, all managed through a PR firm.
This PR firm can be funded through a nonprofit dedicated to IP issues. The "live buys" should be available for the media to see, followed by a segment the next day on the Today Show (David green can help with this). After the Today Show segment, you want to have a large investor of Google (George can help us determine that) come forward and say that Google needs to change its behavior/demand reform. Next, you want NewsCorp to develop and place an editorial in the WSJ emphasizing that Google's stock will lose value in the face of a sustained attack by AGs and noting some of the possible causes of action we have developed.
The email also suggest possible legal action that could be taken against Google by shareholders.
The MPAA has long wanted Google to make changes to search that would help prevent piracy, and Jim Hood's investigation was started with the premise of doing just that.