Opera has launched its Apps Club worldwide, a subscription service for premium Android apps that provide developers access to more markets with "all you can download" plans. Consumers, who may have not been able to via traditional store methods due to low credit card penetration, can then take advantage of these offers. Think of it as a Netflix-style subscription service, but instead of just TV shows and films, you can unlock content in supported apps.
These subscriptions can be purchased through carrier billing, and Opera has launched Apps Club in 19 countries so far with 34 wireless carriers on board, as well as two smartphone OEMs. What makes the service appealing to both carriers and developers is how parties are able to customize the experience depending on their audience, whether it be a focus on games or apps from hundreds of developers.