High-level reorganization aims to differentiate future smartphones with camera tech
Samsung is reorganizing its corporate structure with the aim of rolling its camera expertise into future smartphones, according to reports from the Korean press. Korea's ETNews and Yonhap report that the company's digital imaging division is to be merged into its mobile devices and IT division. The goal, according to ETNews, is to "integrate the technical know-how of the two business divisions" in a way that allows Samsung to differentiate its smartphones through camera technology.
In the past year Samsung has launched several devices which straddle both categories, including the Galaxy Camera, the Galaxy S4 Zoom smartphone and the Galaxy NX Android-powered mirrorless camera. This latest reshuffle might push more of the company's imaging technology into its mainstream handsets, similar to the way rival Sony incorporates its Exmor RS sensors and Bionz processing tech into its flagship handsets. It could also be seen as a way for Samsung's smartphone business to become even more vertically integrated, giving it more control over its supply chain and reducing its reliance on competitors.