Samsung camera

High-level reorganization​ aims to differentiate future smartphones with camera tech

Samsung is reorganizing its corporate structure with the aim of rolling its camera expertise into future smartphones, according to reports from the Korean press. Korea's ETNews and Yonhap report that the company's digital imaging division is to be merged into its mobile devices and IT division. The goal, according to ETNews, is to "integrate the technical know-how of the two business divisions" in a way that allows Samsung to differentiate its smartphones through camera technology.

In the past year Samsung has launched several devices which straddle both categories, including the Galaxy Camera, the Galaxy S4 Zoom smartphone and the Galaxy NX Android-powered mirrorless camera. This latest reshuffle might push more of the company's imaging technology into its mainstream handsets, similar to the way rival Sony incorporates its Exmor RS sensors and Bionz processing tech into its flagship handsets. It could also be seen as a way for Samsung's smartphone business to become even more vertically integrated, giving it more control over its supply chain and reducing its reliance on competitors.

Source: Yonhap, ETNews; via: Engadget

 

Reader comments

Samsung to merge digital imaging branch into mobile division

58 Comments

Nexus and Moto X owners still hoping they will get off tintype this century

Just to annoy you further, FIRST!

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

The camera is one thing I have never really used on a phone. Only reason I even care to have it is if I got in an accident and wanted to take pictures of the scene or something for insurance or whatever. Most of the time the camera annoys me because the lens protrudes too much making the phone wobbly on a desk or is kind of ugly like on my Nexus 5.

I understand why you don't like phone cameras but c'mon, we know the Nexus 5's camera is average when compared to the Xperia's, Lumia's, LG G2 and Samsung flagship cameras. They all perform close to the average DSLRs

Sent via the Android 5.0 MilkShake.

Nokia is getting there. I haven't played with one in awhile but they were leaps and bounds ahead.

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

Yeah, I was taking a look through the Lumia forums, and, I must say, the pictures look great. I'd love to have a Lumia as a second device.

Posted from my "Gift from God" Nexus 5

Close to DSLRs?! Not sure if stupid or trolling. The Nexus 5 can take just as good of pictures as any of the phones you've mentioned, and any of them can take terrible pictures too.

talk about trolling. The Nexus take a picture as good as the latest Nokia, Sony or Samsung?

THe nexus cannot not even carry the film needed...

I don't really use the camera, either. But, if I did have a great smartphone camera (I.e. Lumia series), I probably would start using my camera more.

Posted from my "Gift from God" Nexus 5

I use it more and more and really didn't think I would at first.

I pulled out an old fascinate the other day on my trip to compare photos to my Note.

I know that they are years apart, and the tech is different, but wow we have come a long way in a short period...

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

We have. To think, just 4 years ago, Android (hell, all Mobile OS's) was still in its infancy. Both the hardware and software have made huge strides to get us here.

Posted from my "Gift from God" Nexus 5

Samsung don't want to give the competition any breathing space. With this technology, they should have some of the best cameras on their flagship devices.
That been said, they need to work on improving and optimising Touch Wiz. A massive UI overhaul won't be too bad I guess.

Sent via the Android 5.0 MilkShake.

I wanna be in that meeting:
"Gentleman, we are the number 1 smartphone manufacturer in the world. Sales have never been higher and are continuing to grow. As such, we will be undergoing a massive overhaul of the user interface that got us here."
That should go over well

Posted via Android Central App

That's because it blows my mind that people keep suggesting a complete revamp of something that's wildly successful

Posted via Android Central App

It should actually.

They know trends and with Motorola and sense cutting down size while retaining functionality, I can see that meeting going well.

For instance. I kinda think all the 'smart' features could be rolled into one, thus cutting down on code. I am sure that they have a ton of libraries in common, but they are still split up. (at least that is the way it was the last time I spoke with a dev)

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

Tweaks and improvements are to be expected, but when you're number 1 and growing, you really think a "massive overhaul" is in order?
Number 1 and stagnant, sure. Number 1 and slipping, of course. Number 1 with number 2 quickly gaining, OK. But to suggest a "massive overhaul" when you're at the top and growing is all kinds of insane

Posted via Android Central App

overhaul does not necessarily mean what I think you think it means.

No one is really saying get rid of stuff, but it could be organized a bit better (the system settings in the Note 3 on 4.3 are decent) and a refresh of the overall look would be nice.

I Nature UI is 2 years old, and in tech, it might as well be the 80s

If he was just calling for an overhaul I'd have no issue with that, everyone should constantly be looking at what they're doing to look for ways to improve, but when you're calling for a "massive overhaul" your basically saying that almost nothing is working and it all needs to be changed. That's what was called for and that is ridiculous.

Posted via Android Central App

Understood. Massive is a bit too grand...

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

What I meant by 'massive overhaul' was an update to the touch wiz UI. Its no doubt the most functional UI available but its damn ugly and has had the same green on blue awkward look from GB.
They should look at what HTC did with sense, now that's a massive overhaul.

Sent via the Android 5.0 MilkShake.

How about we call it a face-lift.. Lol

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

Too late for the S5. That puppy is close to production right now

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

oh come on. This one doesnt really need a source. there is no way that anything done today is getting into the next SGS. Maybe programming, but not hardware.

THe lead time is too short to even just get the parts let alone set the production line.

Fair enough. I wasn't trying to call you out. I was actually hoping that you had some sort of source for me to read up on.

Posted from my "Gift from God" Nexus 5

You know I did look and will come up with one by 10pm I believe. I have a friend in the telco industry looking for me to see if he can find a suitable answer.

I didn't take it as calling out, all good brother

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

Haha, all good, brother!! If you could find a source, that would be great. If not, no worries.

Posted from my "Gift from God" Nexus 5

Plain and simple nothing beats Samsung period. Everything else is obsolete and comically useless.

Posted from my Galaxy Note 3 on Tmobile via Android Central App

You had doubts before?

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

I did, actually, lol. I thought he was just a diehard Samsung fan. But, then I realized, there's no way someone can repeatedly post the same thing and believe it, day-in and day-out, unless some amount of money had changed hands.

Sammy's got a keeper on her hands! Lol!

Posted from my "Gift from God" Nexus 5

I don't mean this in a bad way, but what turns my brain into stone is this:

He writes the same comments in nearly every article. Then the same comments are written to his comments, telling him how he always writes the same comments...or something like that.

Hahaha

Posted via Android Central App

Plain and simple, that is your opinion period. Not an empirical fact. Surely you know the difference between the 2 by now?
Also, given how you've been parroting the same crap for the past 2 years with only the market share as your proof, I'd say you are "comically useless" Not one original thought in that bald head of yours.

Lol

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As per request, comments containing "THIS" and "AGREED" are hear by outlawed. Use "Spot on old chap" or something similar. Also by request, I have increased the size of my signature and added a few more dashes. No one should suggest how another person posts. Unless it is that "FIRST" crap. That absolutely adds nothing.

I can definitely see Samsung and Nokia atop the smartphone camera technologies. I was hoping someone would make a drastic move to compete with Nokia, I have a Lumia 925 and while night shots are ahead of most phones I think day shots can deff improve, competition is key.

and a shame that HTC is going down :/ that was my first android device (EVO Lte) and it took amazing pictures, especially during the day, it was very very good for its time.

I think ultra pixel, at least this generation, was a bit of a step back.

I am however, interested in where it goes.

The problem is that Sony, Nokia and Samsung have their own optical divisions which puts the others at a disadvantage.

Not sure if LG does, that is why I left them out

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My phone can beat up your phone. It's bigger, badder and has more moves. If worse comes to worse, it also comes with a sword.

Neither would I sure things at the moment are bleak for HTC but that can change and no doubt will.

I enjoy having the camera on my phone and often take random snaps of places travelled. The advancements in this field are great and this merging will only better the already good.

Will they ever replace slr's or dslr's no is the answer. But they will advance that will be in keeping with compact camera's.

Posted via Android Central App

Maybe, phone cameras will rival or surpass dedicated point-and-shoots. The technology has come a long way, and it's only going to get better.

Posted from my "Gift from God" Nexus 5

I use my cell camera...I have children, carrying around all their needed shit plus mines, yea I just dont have room for an extra device. I mean it takes me long enough to dig my phone out my pocket to catch moments. Hopefully it happens with whatever the new note will be. Thats what I'm waiting on.

Posted via Android Central App

We all know that nothing beats Nokia Lumia 1020 in terms of camera quality. Lumia 1020 is the King Of Camera Phones but What if Nokia will license the PureView Technology to Samsung, HTC, LG, Sony or Apple?

Not now that Windows owns them

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As per request, comments containing "THIS" and "AGREED" are hear by outlawed. Use "Spot on old chap" or something similar. Also by request, I have increased the size of my signature and added a few more dashes. No one should suggest how another person posts. Unless it is that "FIRST" crap. That absolutely adds nothing.