Samsung will be adding the ability to have ads blocked in its Android browser by opening a new Content Blocker extension API to developers. An update is rolling out now to devices running Lollipop or higher that enables the new functionality. Developers will be able to use Samsung's new Content Blocker extension API to develop both content and ad blockers for the browser. This is very similar to how Apple enabled support for ad and content blocking in Safari with iOS 9.
The apps that utilize the Content Blocker extension API will only work on Samsung's browser, but not other options like Chrome. Samsung's browser comes pre-installed on all Samsung smartphones, and it is also available in Google Play for those not using a Samsung phone to download and install. Is ad blocking enough to get you to switch to Samsung's browser, or will you just continue with another browser? Let us know your thoughts in the comments.