For the second year running, Google lost out to Apple in Interbrand's Best Global Brands report.

The report valued Google at $107 billion, which was not enough to beat Apple's valuation of $118.9 billion. Coca-Cola was ranked the third most valuable brand at $81 billion, IBM was placed fourth at a valuation of $72 billion, and Samsung came in at seventh with $45 billion. While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:

  • The financial performance of the branded product and service
  • The role the brand plays in influencing customer choice
  • The strength the brand has to command a premium price or secure earnings for the company

Interbrand also noted that 2014 marked the first time two brands exceeded the $100 billion value. Other notable technology companies that made the list include Microsoft, placed fifth with a valuation of $61 billion, Amazon at number fifteen and many more. To check out the list of the 100 most valuable brands in the world, head on over to the link below.

What do you guys think? Can Google catch up to Apple in 2015? Share your thoughts in the comments.

Source: Interbrand