Google has rebranded its Shopping Express service, which enables consumers to take advantage of same day delivery from the company. It's now simply titled Google Express, taking on-board feedback from the community. Google has also expanded the service with new cities and partners, and there's also a membership subscription if you're interested in having a lot of orders delivered.
From today, Google Express will be available in three new US locations: Chicago, Boston, and Washington D.C. As well as the newly added cities, Google has also partnered with 16 new merchants, including popular brands like 1-800-Flowers, Barnes & Noble, Nine West, PetSmart, Vitamin Shoppe and Sports Authority. Some regional merchants have also pledged support for the delivery service with Paragon Sports in New York and Vicente Foods in Los Angeles to name but a few.
It's worth noting that Google Express utilizes a membership subscription. Subscribed members will receive free same-day or overnight delivery on "eligible orders over $15," priority on delivery windows and can even share the membership with a fellow household resident. This membership will set purchasers back by $95 a year or $10 a month. It's possible to pay for the service as you order, but you'll be charged $4.99 per order.
If you're not feeling the new pricing structure, Google will offer you the first free months of membership for free, perfect for testing out Google Express and seeing if it's worth the buck. Check out the announcement for more details on new merchants supported.