Amazon

Amazon's had quite the learning curve over the past 10 months, first with the Amazon Appstore (remember when AT&T phones couldn't use it?), and now it's taking another giant leap forward with the Kindle Fire tablet. We already know it won't have the Android Market on board. That makes sense. But what about in-app purchases? That's one of the more important features Google rolled out this year.

Never fear, as Amazon's working on it and indeed is planning on allowing in-app purchases. With the "Amazon Appstore for Android In-App Purchasing Beta Request Form," developers can sign up for the in-app purchasing beta SDK. It's invite-only, for now, and you have to answer a few questions, including:

  • Name and e-mail (natch), plus a company name.
  • Whether you're a current member of the Amazon Appstore Developer Program. And if so, how many apps you've submitted.
  • Whether you've used Google Checkout, PayPal, iOS or some other form of in-app billing.
  • The current number of apps you have that include in-app billing.
  • The kinds of in-app content you currently offer.
  • What kinds of apps you develop.
  • What kinds of devices you offer. (Interestingly, there are three choices -- handsets, tablets and Kindle Fire. That shows how Amazon's treating its product, no?)

Point is this: We're pretty sure Amazon has Google's attention now with the Kindle Fire. (Not that it didn't before, but still.) And it really presents an interesting conundrum. On one had, Amazon's doing exactly what Google wants to be done with Android -- using it as an embedded OS. On the other hand, it's quite the end run around the established Android ecosystem. And maybe that's just the -- ahem -- fire Google needs to have lit under it.

Source: Amazon; More: Kindle Fire Forums

 
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