Amazon is reportedly preparing a new video streaming service that would undercut its rivals, particularly Netflix. The service would not be attached to Amazon Prime, and though it would have ads, it's likely that consumers would still pay a subscription fee, however one significantly lower than what they pay now for Amazon's rivals like Netflix and Hulu.
The idea is apparently to attract more people who can eventually be convinced to buy Amazon Prime, which includes Prime Instant Video. Reports earlier this year indicated that Amazon was working on a free, ad-supported option, which Amazon eventually denied.
Would you sign up for an ad-supported video service from Amazon, even if you still had to pay a little? Leave your thoughts with us in the comments.
Source: The New York Post