Google Store

The new storefront comes at the same time Google is launching a new version of its high-end Chromebook Pixel. The new Pixel is available from the Google Store, along with Nexus devices, Android Wear smartwatches, the Chromecast TV adapter, and the Nest thermostat.

In addition, the Google Store offers a selection of accessories such as cases, keyboards and chargers. While Google has sold hardware directly to consumers via the Google Play Store in the past, the company stated in a blog post that launching this dedicated store should make it easier for users to find and purchase them. The store's also opening up wider international availability for some devices, including the arrival of the ASUS ZenWatch in the UK, sold directly to consumers for the first time. Like the Moto 360, it's priced at £199.99.

Google says, "If you recently bought a device on Google Play, don't worry—your order info will automatically be transferred to the Google Store." They are also offering free shipping for a limited time for all Google Store purchases (though when that ends, we don't know).

Source: Google Store, Google blog