What you need to know
- Meta One subscription plans were announced for individual, AI power users, creators, and businesses.
- Each plan is tailored for what that specific user might need, such as an enhanced profile for creators/businesses, highlighting their website, locations, and more.
- Meta One subscriptions plans are available today (Sept. 15), beginning at $14.99 for creators/businesses and $7.99 for the Core plan (individual users).
We knew it was coming ever since Meta's original announcement back in May. Today (Sept. 15), Meta's latest subscription plans for its slew of apps are here.
In the company's press release, it states the Meta One subscription plans intend to "bring more value to the apps and experiences billions of people already use..." Meta One features plans intended for individuals, AI power users, creators, and businesses. The level of "expression" will depend on which subscription plan works best for you.
Meta builds on past announcements with the Core and Premium plans. It states these plans will bring more "compute-intensive AI capabilities." The Core and Premium plans are focused on assisting users with more "creative freedom" while using its AI services. More media generation is possible with Meta AI through the Core and Premium plans, as well as the availability of in-app AI features, like Restyle (on Instagram).
Here's the breakdown of the Core and Premium plans for individual and AI power users:
- Core ($7.99/mo): Restyle more Stories on Instagram, use voice effects and creative tools more often, and generate more images and videos with Meta AI. Plus, express yourself in more ways with our individual app features (Instagram Plus, WhatsApp Plus, Facebook Plus)
- Premium ($19.99/mo): Everything in Core, with the most room to create content with Meta AI and across our family of apps
Users starting their small businesses, or even creators looking to grow, might opt for one of Meta One's other four plans.
The company says its creator and business plans place the tools users will need to grow and expand their reach directly in-app. These features include professional tools and AI that's integrated with your account. Meta says this removes the necessity of creating an entirely new account to manage your business.
These plans will also provide users with an "enhanced profile." This profile will place everything important to your business or creator scope front and center. Your website and location (business locations) were mentioned. However, Meta One will send follow invitations to people who interact with your content and feature a "bold follow button" on your Reels.
Meta One's subscription plans for businesses and creators begin at $14.99 a month. While you'll receive a verified badge, a verified business channel on WhatsApp, and impersonation protection, Meta One adds access to the Meta Business Agent. This agent is available through WhatsApp and is available 24/7. You can check the remaining plans' details in the gallery above.
Meta's app subscriptions
This is certainly an interesting approach from Meta. I feel like these kinds of subscription plans only make sense for creators and businesses. If you're not doing something like that, is $4 worth it for a few animations? I'm sure we can express ourselves for free just fine. That's just me, though. It's your choice if you feel something like this is worth it.
We knew "Meta One" was coming since May. At that time, the company revealed a slew of app subscriptions for Facebook Plus, Instagram Plus, and WhatsApp Plus. Naomi Gleit, Meta's head of product, detailed everything we needed to know, stating that these plans would give users more ways to "express and connect." WhatsApp Plus is the cheapest option at $2.99. Facebook and Instagram users would have to cough up a dollar more at $3.99 for Plus additions.
For Instagram Plus, more vibrant and expressive animations were highlighted early on. These animations would play when liking someone's Story, such as "Super Heart." Subscribers could also "spotlight" a Story once a week to reach for extra views.
