Tag Heuer's first Android Wear-based smartwatch will be launched this fall as the Carrera Wearable 01.
Tag Heuer's previously-announced plans to launch an Android Wear-based smartwatch continue and now CEO Jean-Claude Biver has revealed its name: the Tag Heuer Carrera Wearable 01. In a chat with Wareable, Biver stated:
There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01."
The article also has a quote from Tag Heuer's UK communications manager Alexandra King, who seems to hint that the Carrera Wearable 01 could support some kind of hardware upgrades, although her statement is extremely vague on this subject:
"If your child completed their Masters degree, you might want to give them a watch. We want to create something that will stay on your watch for a lifetime, that's what Tag Heuer does. And as the technology changes, it will change."
In April, Biver said that the Tag Heuer smartwatch would be released in October or November and would cost around $1,400.