Fossil has announced seven new fitness trackers and smartwatches that are designed with fashion in mind. The company has already released the Q Founder, its first Android Wear-powered smartwatch, and now it is back with the Q Marshal and Q Wander. These are designed to look more like a traditional timepiece instead of what we have seen other smartwatches look like. Both smartwatches will be priced starting at $275 and will come in two sizes, 44mm and 46mm.

Fossil Q Marshal

As for the fitness trackers, Fossil has gone with a cylindrical-shaped tracker that comes in a variety of colors with different color bands. The trackers don't have rechargeable batteries, and instead will require you to swap its coin cell battery every six months. Pricing for these new trackers starts at $95.

Fossil's chief creative officer told Mashable:

"All our changes to date have been direct responses to customer feedback. We've learned so much from our initial launch in connected accessories and know technology is a major disruptor in many industries right now, including fashion. But to successfully merge the two, we believe you need to have the fashion design expertise and focus on it first."

At this time, Fossil has not yet announced when these new watches and trackers will be made available for purchase.