For the second year running, Google lost out to Apple in Interbrand's Best Global Brands report.
The report valued Google at $107 billion, which was not enough to beat Apple's valuation of $118.9 billion. Coca-Cola was ranked the third most valuable brand at $81 billion, IBM was placed fourth at a valuation of $72 billion, and Samsung came in at seventh with $45 billion. While evaluating the best brands in the world, Interbrand mentioned that it looked at three key factors:
- The financial performance of the branded product and service
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure earnings for the company
Interbrand also noted that 2014 marked the first time two brands exceeded the $100 billion value. Other notable technology companies that made the list include Microsoft, placed fifth with a valuation of $61 billion, Amazon at number fifteen and many more. To check out the list of the 100 most valuable brands in the world, head on over to the link below.
What do you guys think? Can Google catch up to Apple in 2015? Share your thoughts in the comments.
Source: Interbrand
Reader comments
Google ranked second most valuable brand in the world
IBM? They still exist?
They are a massive corporate player. Plenty of the largest companies in the world are all but unknown to the general public.
I don't really care if it catches it monetary wise. I think Apple is considerably more focused on the monetary component than Google is, while Google drops a considerable amount out there on research and innovation going forward and helping out the community in areas where there's needed improvements.
Woah! Nintendo ranked! Number 100, but still.
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That's right! soon no. Uno ...
... ( 0ppo F5) ...
I'd rather own Google than apple any day.
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Apples market cap is still almost twice that of Google's at 600 billion vs 400 billion. Google is not even close.
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Go back to school Zig, 600 isn't close to being double 400.
If 600 is almost twice 400, then you can say it's almost equal as well...
Now imagine if google actually sold their own phones??
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Google does sell their own phones......it's called Nexus lol.
Yes but it accounts for 1% of Android sales.
I see why you might think that, but Google actually makes £0/$0 on Nexus phones. A bit of Googling will show you why.
The fact that Google can stand up to China & their censorship ways and pass up all that revenue, and still make it to #2 on this list, makes it #1 to me.
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Apple numero uno for selling outdated products? Right, pull the other one why dontcha. lol
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Say what you want about Apple, but they have a brilliant business model
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Yup, they are arguably the most brand and marketing oriented company in the world. Their marketing group could sell people asbestos lollipops. Probably get people lined up for it overnight as well.
Pointless list made to get gadget sites to post their name....
It still amazes me that a company like Apple can be so 'powerful' when all they do sell a very small minority of phones, tablets and even smaller minority of laptops and desktops.
Apple doesn't really 'sell' products. They sell ideas. That's why people camp out for days before a launch to get 'the next big thing.' People love everything apple sells regardless of the cost or functionality.
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To be more precise, Apple doesn't sell products. They sell you a computing solution. That's the difference.
Ultimately though they have to actually sell stuff to make money and be worth money. Im not saying they dont sell stuff, but they are small players in real terms. I can sort of understand them being big in non-material 'brand' terms, but its their wealth that never ceases to surprise me.
Maybe if people spent less time mocking Apple and took the time and effort to understand them better, it wouldn't be so surprising.
Maybe others are surprised but I'm not. I'll be the first one to tell you or anyone else that Apple makes great stuff, hardware and software alike. They've managed to create a following around their products to the point that there's something of a culture around it all.
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I understand Apple very well....they provide high quality hardware, a great ecosystem with high quality apps and services, and strive to make the best product they possibly can for their customers (supposdly)
But for this they also demand significant compensation. While having a stranglehold on every aspect of their platform, they can get away with it.
But when technology is shifting to higher quality, more powerful, affordable, alternatives, Apples future handset price points of between $600-1000 will be under pressure to be lowered among vicious, relentless comletition
Google will absolutely overtake Apple in rather short time.....there is no chance of anything but the continued global expansion of google platform and services. Unless governments decide to intervene on a potential platform monopoly.....android alone will control between 90-95% or more of the global mobile marketshare within the next 2 years !!
The suffocation of Apple's mobile platform will be fun to watch when the time comes. I don't mean to sound like a fan boy, but they've been laughing to the bank far too long, and making infathomable profits on what's become a miniscule platform marketshare......when they finally enter the race to the bottom to remain competitive, I'll be lolololololololol
Just stop. First of all, you sound like another person around these forums when you say things like, "there is no chance of anything but...". Is it unlikely, sure, but to says there is no chance is foolish and naive. Anything can happen.
Second, why on earth would you want Apple's mobile platform to suffocate?! Statements like that imply you know nothing about innovation and what drives an industry/company to make better products. Competition my friend, competition. Its what makes this amorphous organism we call technology change and progress for the better. And, I hate to break it to you, but Apple's market share is far from miniscule.
I understand your love for Android, but try not to let it cloud the big picture ;)
LoL.....don't try to sound educated, you fall very short ! Apple is indeed losing market share ! You apple fan boi's just have an iPhone cause "it's cool". By the way who was around first, apple or Android ?
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Technically Android was modeled off of blackberry os before the iPhone then Google made an about face and redesigned Android to more closely compete with ios etc..
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I don't think apple is losing market share. Both apple and android are gaining, only android is doing it at a faster rate. The numbers you tend to read are therefore, deceiving.
I'm an android head, too, BTW.
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Don't be rude. And lets get a couple things straight. I wasn't trying to sound educated. What does that mean anyway? Did it sound educated to you? Based on the composition of your reply I would say it probably did sound educated to you, but what do I know.
Furthermore, I said nothing of the growth or decline in Apple's market share (of this I have little knowledge except what AC posts here). I simply stated their market share is far from miniscule, meaning it isn't small.
Lastly, in no way shape or form am I a "fan boi" of anything except choice! :) I have a N4, N5, iPhone 5, MS Surface tablet and N7 2013. Cheers!
"By the way who was around first, apple or Android ?"
well according to wikipedia, Android, Inc. was founded in 2003, acquired by google in 2005, and initially released in 2008...
Apple was founded in 1976...
so please tell us who was around first.
There is PLENTY of competition and innovation to go around in the mobile landscape that doesn't involve Apple in any way, shape or form my friend.
But I will say that while apple does motivate other OEMs to step up they're game, they're platform is also where many great apps originate, and are later ported to android. This is good for all of us.
But when a company has an 11% marketshare and yet makes over 85% of the profits, it's disgusting!! I don't blame them for this, I commend them for it! But that doesn't mean I don't want to see them fall significantly, especially with their refusal to enter the midrange market.
It's only a matter of time before high end mobile sales are not only suffering for apple, but every other OEM relying on high end device sales....I'll just enjoy watching it happen to the greediest of them all
I see where you are coming from, I just don't think it will happen anytime soon. Apple has an ecosystem like Google that has become very difficult to disrupt.
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You are worse than Yarrall. And I don't say this lightly.
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At least spell my name correctly after all these years of talking about me you should know I'm legendary..
From my Galaxy Note 3 on T-Mobile via Android Central App
Where's your note 4 Richard?
Posted via Nexus 7 2013 or verizon Galaxy S5 or maybe one day through my moto 360
Hiya Dick!
This coming from the guy who intentionally misspells other people's names (usually incorporating some form of "crap", "ass", or other juvenile words) in an attempt to insult them. What a hypocrite.
At least we all know how to get on your nerves Yarral.
+1
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Explain to me 'oh wise one', how is one company having 95% of the market good for the end user?
I never suggested that Google having a 95 %mobile marketshare was good for the end user. I would actually argue precisely the opposite. I was just giving an educated guess of a probable scenario moving forward.
But in my statement, I wasn't addressing what was best for the end user, I was addressing my disaproval of a company who with only an 11% marketshare, makes over 85% of its profits. That my friend coming dangerously close to a profitsbare monopoly, and it's because apple makes a 35-50% profit on each hand set sold. I don't blame them, I commend them for this. But that doesn't mean I like it. And with the market shifting towards more powerful, affordable alternatives, Apples profitshare monopoly may be short lived
Yeh but you can´t hate a company because it knows how to be very profitable. Google´s business model isn´t setup to make a lot of profit directly from Android per say. I agree, Apple´s profitshare monopoly may not last forever, as won´t most things, that said, since Apple´s survival and business model is closely related to their being able to make high profits from device sales, I hope it doesn´t happen to quickly. The world is a better place when Android and iOS are competing, on that note, hopefully one day WP.
But they're both going to continue dominating the market, even if apples profits were to be significantly affected moving forward. Competition is absolutely what inspires innovation, but I'm not arguing that, I'm simply saying that apple is going to lose alot more money to rival platforms in the future than they are today, and being an android enthusiast, it doesn't bother me one bit
I agree, competition is what inspires innovation. However, I want these companies to fight over me, as a user. I have my fair share of Apple devices and I am not sure I really care whether they get more profitable or not, because it has no effect on my bank account. I just want them to continue making devices I like. I am also quite a fan of Google Services, and the same applies, whether they get richer or not, is a non issue for me, I am a user, just continue making services I like to use.
It's pretty much a non issue for me as well. I've just found that some apple fans love to brag about apples profitshare in defense of them. It's a little bit silly and annoying
Yeh.. that is pretty dumb. One has to like Apple because you like their product, but not because they are getting rich while your bank account is getting smaller. LOL
It was Coca-Cola. Included it now.
Cool thanks! I was just wondering
Uhhh who was number 3? Weird that you skipped it
#3 is Coca Cola. Probably skipped because it's not a tech firm.
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"Coca-Cola was ranked the third most valuable brand at $81 billion,"
It's right in the middle of the paragraph
joustin beaver ...
... ( 0ppo F5) ...
Yes, I would expect Google will achieve most valuable brand in in the world by 2015 since
1) Google is currently valued very close to Apple
2) Google is making massive inroads in India, Latin America, Eastern Europe, Mexico, and Africa.