The partnership will allow BLU users to enjoy Truecaller's smart dialer as the default dialer on their smartphones. The integration will bring caller ID, spam detection, and search as part of the default dialer for over 15 million BLU devices in the next 12 months.
Truecaller believes that even though the dialer is a core utility app on smartphones, it has yet to experience the same level of innovation as that of other core apps. With Truedialer, the company says they are paving the way for the next-generation dialer search, caller ID, and integrated spam detection — as well as the ability to check another user's availability to receive calls and initiating texting from dialer call logs.
Truecaller has been attempting to reimagine the mobile call experience by powering the native dialer with information relevant to calls and partnering with OEMs to enable that. A couple of months ago, Truecaller announced a partnership with Indian handset maker Intex for replacing the stock phone dialer.
Truecaller has garnered more than 200 million users worldwide. Of course, relationships like these will help Truecaller deepen their reach into many of fastest growing markets as well as give them greater presence on popular handsets.