What you need to know
- Google has increased the Pixel 10a's U.S. price by $100, taking the base 128GB model from $499 to $599.
- The 256GB Pixel 10a now costs $699, with the new pricing already live at Google, Amazon, and Best Buy.
- Google hasn't explained the increase, but rising memory and RAM costs could be contributing to the higher price.
Google has officially increased the price of the Pixel 10a by $100, meaning the mid-range smartphone now starts at $599 in the U.S.
It's apparently the season of price increases. Just a day after Samsung raised the prices of some Galaxy S26 variants, Google has now increased the price of its mid-range Pixel 10a by $100 (via 9to5Google). The Pixel 10a, which originally launched for $499 in the U.S., is now officially available for $599.
Google hasn't said anything about the reason behind the price increase. But with component costs, particularly memory and RAM, continuing to rise, we presume that's playing a major role here.
When Google launched the Pixel 11 series earlier this year, the company also increased prices by $100 compared to the previous generation. At the time, though, the Pixel A-series remained unaffected. It looks like that's no longer the case, with Google now raising the Pixel 10a's price as well.
This means the base 128GB Pixel 10a now starts at $599 in the U.S., while the 256GB model comes in at $699. The new prices have already kicked in at the Google Store, as well as retailers including Amazon and Best Buy.
What makes the price increase particularly difficult to swallow is that the Pixel 10a itself didn't change much compared to last year's Pixel 9a. In fact, it uses the same Tensor G4 processor that first debuted with the Pixel 9 series back in 2024.
Google did make a few improvements, including upgraded wireless charging and satellite connectivity. But paying $100 more for the exact same phone that cost $499 until recently is still a pretty hard pill to swallow.
Unfortunately, that's the smartphone market we're in right now. We expected mid-range and budget phones to be among the devices hit hardest by rising component costs, and with the Pixel 10a's new price, we're now starting to see that play out.
