Wearables are a new product category and that means early-to-market companies like Samsung not only have to introduce and evangelize the very idea of devices like the Gear 2 and Gear Fit, but also convince us that we need them and that they deserve a place in our gadget collections and our lives. That takes a lot of marketing and a lot of money. Luckily, Samsung has a lot of both. Witness the brand new Another Me commercial above.
No, this isn't the script of a movie. This is a true story of Samantha Futerman and Anais Bordier. When they finally met, they realized that they shared the same tastes, thoughts and habits. Their discovery proved that as humans, we are in sync by nature.
Their amazing story inspired us, and we embraced it to express the idea how Samsung Gear allow consumers to always remain in sync. The connection is not only about the devices. It is about the bigger picture: building better communication between people and the world.
Our hope is that the Samsung Gear will be a part in the journey in finding "Another Me".
This is a far better, far more human commercial than the original Galaxy Gear skiing video, and exactly what Samsung needs to keep doing until wearables are as mainstream as phones and tablets. That's what I think at least, how does Another Me resonate with you?